Top 7 Reasons Kajabi Is the Smartest Choice for Coaches

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Coaches aren’t just selling time. You’re selling outcomes. Transformation. And let’s face it, your digital platform should be doing half the heavy lifting.

But what if it’s not?

What if your website is just sitting there looking pretty, while your lead magnet lives in ConvertKit, your offers live in Notion, and your sales... well, you’re hoping they show up?

If that’s you, Kajabi might be the smartest decision you’ll make all year.

In this episode of the Master Your Business Podcast, I sat down with Strategic Growth Designer Lucy O’Reilly to unpack exactly why so many coaches are moving to Kajabi. We talk features, strategy, mistakes to avoid, and how to make Kajabi work with your business instead of against it.

Kajabi replaces 5 tools you’re already paying for

Kajabi combines your:

• Website builder
• Email marketing system
• Checkout page
• Course platform
• Automation hub
  
  

All under one login. That means fewer integrations, fewer monthly fees, and fewer late-night Google searches when something breaks.

Most platforms give you one piece of the puzzle. Kajabi gives you the full picture.

It’s built for service-based businesses, not just course creators

Kajabi is known for courses, but what sets it apart is how well it supports service-based models too. Whether you’re offering:

• VIP days
• 1:1 consulting
• Group programs
• Memberships
• Digital templates or workshops

Kajabi lets you present, sell, and deliver all in one place. Lucy says most of her clients are hybrid service-product models, and Kajabi supports that flexibility beautifully.

You can automate your sales funnel in a single afternoon

Kajabi’s pipelines make automation feel simple. You can build out a full lead funnel:

• Opt-in page
• Email sequence
• Offer checkout
• Upsell flow
  
  

Without hiring a tech team or duct-taping together 3 tools!

If you’ve ever abandoned a funnel halfway through building it, Kajabi is the clean slate you didn’t know you needed.

Your homepage becomes a lead-generating asset

Kajabi’s website builder isn’t just about looking nice. It’s about function.

Lucy shared how simple tweaks in page layout and copy helped one client triple their opt-in conversions. Think fewer distractions, stronger CTAs, and a layout that guides your visitor step-by-step.

That’s not “just a website.” That’s your silent salesperson.

Your customer journey finally works like a system

Kajabi lets you deliver a seamless experience:

• Welcome emails go out automatically
• Client access unlocks instantly
• Thank-you pages sell the next step
• Emails nurture until clients are ready to buy again

This is what makes a business scalable. You don’t need to keep showing up for every task. Kajabi handles it behind the scenes.

You get real data you can act on

You can’t grow what you can’t measure. Kajabi’s dashboard shows you:

• What offers are converting best
• Where people drop off in your funnel
• Who’s opening your emails
• Where your revenue is coming from

This helps you stop guessing and start making decisions based on actual behavior.

It grows with you

Kajabi works whether you’re at five clients or five hundred. You can:

• Launch your first lead magnet
• Build your first $10k group offer
• Layer on a membership
• Offer coaching and digital products

Most of Lucy’s clients start with Kajabi and never outgrow it. It expands as you do.

Kajabi vs Other Tools at a Glance

Kajabi is the sweet spot for coaches who want power without complexity.

When Kajabi might not be right for you

If you run an agency with complex CRM needs, GoHighLevel might give you more control. If you’re just testing a $47 course idea, Thinkific might be the easiest entry point.

But if you’re building a real brand and scalable business, Kajabi gives you long-term stability and strategic growth features that are built to last.

Bonus Tip: What to do during your free trial

If you're going to test Kajabi, make it count. Here's a 3-day challenge to kick off:

Day 1: Build your homepage with a clear CTA
Day 2: Create a pipeline with an opt-in and email sequence
Day 3: Upload your first digital product or free resource

By the end, you’ll know if Kajabi’s the right home for your business.

👉 Start your free trial here

Real talk from Lucy O’Reilly

Lucy’s clients aren’t tech wizards. They’re subject matter experts, coaches, consultants, and creatives. Kajabi gives them confidence to grow without getting stuck in the weeds.

"Kajabi is designed for people who want to take control. You don’t need to be a designer or coder to make it work." – Lucy O’Reilly [00:00]

Final Word

Kajabi isn't magic. But it makes building a real, scalable, sustainable business so much simpler.

If you’re a coach, consultant, or expert tired of piecing together a business backend that doesn’t scale, now is the time to try something smarter.

🎧 Listen to the full episode here:

Listen on Spotify  |  Listen on Apple Podcasts

About Lucy O’Reilly

Lucy is a Strategic Growth Designer who helps coaches and entrepreneurs build smart brands that scale using Kajabi. She runs the 12-week Brand Accelerator and works 1:1 with clients ready to step out of DIY chaos and into confidence.

Find her at designsforgrowth.ie

About Deirdre Martin

I’m Deirdre Martin, a triple-certified brand strategist, international best-selling author, and Kajabi Partner.

I help ex-corporate pros make their first 100K or next million by building uncopyable brands and offers that scale. If you’re ready to lead in your industry, I can help you craft the strategy behind your success, before you touch the tech.

🎯 Book a session with me to create the brand and strategy that makes your next move inevitable.

Keep mastering your business. 

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