The Simple Sales Strategy Coaches Need That No One’s Teaching

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Selling shouldn't feel like sprinting uphill with a backpack full of bricks! If you're a coach or consultant who's already doing well—but growth feels stuck, stalled, or just too damn effortful—this post is for you. We're diving into a simple, overlooked sales strategy that most coaches have never been taught.

Hazel, a one-to-one client of mine, had already hit multiple six figures in her business. But she was plateaued. Burnt out from launches that didn’t stick. Frustrated by marketers who overpromised and underdelivered.

What she really needed? A business that sold for her—before she ever opened her mouth.

In this post, I’ll walk you through exactly how we built her invisible sales system. One that created demand before the pitch. One that helped her close more deals with less effort. One that gave her and her husband the freedom to run their business on their terms.

Let’s break it down.

Why Coaches Need a Simpler Sales Strategy

Most sales strategies for coaches are too complicated. They lean on launch adrenaline, funnels, or dozens of touchpoints.

But real business growth happens when your marketing does the pre-work. When your leads show up already sold.

Hazel’s story proves this.

She worked with senior leaders in highly technical industries. She was already respected. But her content spoke only to logic. It lacked story, emotion, and specificity.

Her sales calls felt like a reset button every time. No momentum. No pre-sell. Just pressure.

So we changed that.

Build an Invisible Sales System with the 6 S Sales Solution

The first shift? Her message. We moved her from expert-mode to empathy-first marketing. Less teaching. More understanding.

We used my 6 S Sales Solution, which helps service providers create demand by showing they get their clients—deeply, emotionally, and strategically.

Here’s how it breaks down:

Situation

What’s the current reality your client is in?

Struggles

What are they navigating that they don’t want others to see?

Symptoms

What shows up in their day-to-day? What’s frustrating or draining them?

Stakes

What happens if nothing changes?

Solution

What specific path do you offer that actually helps?

Success

What becomes possible on the other side?

Hazel rebuilt her messaging using this structure. Her content shifted from “Here’s what I do” to “Here’s what you’re experiencing—and how we fix it.”

And suddenly, her posts started attracting decision-makers, not just lurkers.

“Her content started to reflect what it felt like to be inside her client’s world. And suddenly, she wasn’t just getting attention. She was getting traction.”

Stop Selling. Start Reflecting.

People don’t buy because they understand you. They buy because they feel understood by you.

That’s the core of sales without pitching.

Hazel’s old testimonials were generic:

“Hazel helped me become a better leader.”

Good? Yes.
Memorable? Not really.

We pulled out real moments from her client results:

• One client stopped taking sleeping pills after months of anxiety-fueled insomnia.
• Another got promoted within weeks of coaching.
• One exec saved their marriage by setting better boundaries—something Hazel helped unlock.
  
  

We added screenshots. Direct quotes. Behind-the-scenes insights.

That’s what created emotional resonance.
That’s what sold her offer—before she had to pitch.

Demand Comes From Systems, Not Hustle

Hazel had done launches. She’d followed a high-end US strategist’s playbook to the letter. It worked once. Then it flopped.

That was the moment she realised: launches aren’t a strategy. They’re a tactic.

We stepped back and rebuilt the entire ecosystem:

• Clear message
• Aligned offer
• Thoughtful nurture process
• Clean sales flow
• Scalable delivery model
• Referral and retention pathways
  
  

She put this on one page. We refined it. Optimised it. And built it into something she could eventually delegate.

“This isn’t about doing more. It’s about building strategic simplicity.”

That’s what gave Hazel her freedom. That’s why her husband left his job to join the business.They now travel and work on their terms—with a business that sells for them.

Why This Strategy Works

In Episode 116, Roger Dooley and I chat through the neuroscience of persuasion. He explains how 95% of decisions are made emotionally—before the brain even kicks in.

Hazel’s old marketing used logic. Her new strategy used emotion, empathy, and proof.

It didn’t just build trust. It activated buying behaviour. And that’s the sweet spot.

Want to Build Your Own Invisible Sales System?

Then don’t just read this.

Implement it.

Let’s recap what we’ve covered:

• Coaches don’t need more tactics. They need a strategy that sells before the pitch.
• Emotion creates connection. Logic backs it up. But emotion gets the sale.
• Your marketing should reflect, not convince. That’s how you build safety.
• Proof moves people. But it’s not just data. It’s story. Context. Real-life resonance.
• Systems create sustainability. Launches don’t. Evergreen demand is the goal.
  
  

This is what we built with Hazel. And it’s what you can build too.

If this post resonated with you, listen to the full episode on the Master Your Business 

I’ve created a tool that helps you uncover the emotional, strategic, and practical pieces of your messaging. So you can write posts that attract pre-sold prospects. So you can stop starting from zero every time you open your DMs.

✅ Grab my Free Detailed Messaging Workbook here:
👉 https://www.deirdremartin.ie/messagingworkbook 

Conclusion

Let’s recap what we’ve covered:

• Coaches don’t need more tactics. They need a strategy that sells before the pitch.
  
• Emotion creates connection. Logic backs it up. But emotion gets the sale.
  
• Your marketing should reflect, not convince. That’s how you build safety.
  
• Proof moves people. But it’s not just data. It’s story. Context. Real-life resonance.
• Systems create sustainability. Launches don’t. Evergreen demand is the goal.
  
  

This is what we built with Hazel. And it’s what you can build too.

If this post resonated with you, listen to the full episode on the Master Your Business Podcast: 🎧 The Simple Sales Strategy Coaches Need That No One’s Teaching

And go deeper with:

• Ep. 74 with Dr. JJ Peterson on story-powered marketing
  
• Ep. 116 with Roger Dooley on the science of persuasion
  
  

Ready to attract premium clients without burning out?

Let’s build your invisible sales system from the inside out.

Keep mastering your business. 

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

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