Selling to Corporates is Easier Than You Think with Jessica Lorimer
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You don’t need a perfect personal brand, a fancy website, or a sales team to land corporate clients.
In this episode of the Master Your Business Podcast, B2B sales expert Jessica Lorimer drops a masterclass on how service providers can pitch, price, and close corporate deals without burning out on social media.
Jessica built a 7-figure business by teaching thousands of coaches and consultants how to sell into organisations like Amazon and the NHS. Her method is simple. Direct. Proven. And it works even if you’ve never done B2B before.
If you’re a coach or consultant looking to replace your corporate salary or scale to 7 figures, this episode shows you how to do it faster and smarter.
The Biggest Myths About Selling to Corporate Clients
Most service providers believe two things:
- Corporate deals take forever to close
- You need big branding to get through the door
Both are wrong.
According to Jessica:
“The average salesperson can go from cold lead to closed sale under 100k in 90 days or less. And over 100k in about 120 days. If I’m waiting 12 weeks for £80,000, that’s probably okay.”
Speed isn't the problem. Structure is.
Why Coaches and Consultants Should Sell to Corporates
Impact
When you coach one person, you help one person. When you coach a corporate leader, you shift a whole team.
Income
The average B2C coaching offer is around £1,500.
The average B2B contract? £10,000 and up.
Jessica says:
“You do less work but get paid more. And you don’t have to dance on social media to get clients.”
With corporates, there’s:
- Less emotional selling
- More logical buying
- Clearer scopes and boundaries
- Better retention and resale potential
The 5-Part Process to Land Corporate Clients
Here’s Jessica’s proven method to go from invisible to in-demand:
1. Clarity
Pick one industry to target. Not ten. One. It can be local. It can be interest-based. But go narrow. Broad outreach fails just as quickly when you are targeting big organisations as it does when you try to target everyone with a pulse!
2. Lead Generation
Identify decision makers. Not titles. Not gatekeepers. Who has the budget and authority to say yes?
3. Business Development
It’s not about the initial pitch. It’s about building relationships, following up, and staying relevant, without being annoying.
4. Proposals and Offers
Forget the PowerPoint decks.
“Nobody cares about aesthetics. They care about transformation.”
Use a clean Google Doc. Outline the problem. The commercial impact. The solution.
5. Delivery and Resale
Once you’re in, ask:
- What’s next?
- Where else can we help?
- Who else needs this?
Corporates often ask you to do more even things you’re not qualified for. Refer it out and build your referral revenue.
What to Avoid When Selling to Companies
Here are Jessica’s top don'ts:
- Don’t rely on your website. Most clients will never see it.
- Don’t use generic branding to look “corporate.” Be you.
- Don’t guess pricing. Ask during the sales call.
- Don’t assume they’ll chase you if they want more. Always follow up.
Cold email outreach outperforms everything else. Period.
“With a good structure, we’re seeing 38% response rates from cold emails. LinkedIn is about 5 to 12%.”
How to Start Selling to Corporate Clients
You don’t need a funnel. You don’t need to rebrand. You don’t need to rebuild your offer.
You just need to make a list.
“Put together a list of 20 companies in an industry you want to work with. Then ask: who’s the decision maker?”
That’s the real first step. Not more Canva time. Not another Instagram Reel. Sales starts with contact.
Key Takeaways
- Corporates pay 5-10x more than individual clients
- Sales cycles are shorter than you think
- Your existing offer can work with companies with a few tweaks
- Cold email and relationship-building beat content marketing
- Personal brand matters less than how you show up on calls
- Proposals should prioritise clarity, not design
- You can get in the door even if you’ve never done it before
π§ Want the Full Conversation?
Jessica’s episode is packed with real talk and sharp insights for coaches, consultants, and service providers ready to scale beyond 1:1 work.
ποΈ Listen to the full episode on The Master Your Business Podcast:
Listen on Spotify | Listen on Apple Podcasts
π§ Want to build a high-converting brand, offer, and sales system that works with your actual life? Book your strategy session with Deirdre
About Jessica Lorimer
Jessica Lorimer is the UK’s leading expert in B2B sales strategy for coaches, consultants, and service providers. She’s the founder of Selling to Corporate® and creator of The C Suite®, a CPD-accredited program that has helped thousands of entrepreneurs sell confidently into organisations like Amazon, GlaxoSmithKline, the NHS, and more.
With a background as a top-performing global sales leader and over £1 million in sales from her programs alone, Jessica blends real-world corporate expertise with lifestyle-first business design. Her clients achieve a 96% success rate, landing corporate deals and replacing their salaries without relying on social media or funnels.
Jessica has been featured in Forbes, Psychologies, City A.M., and regularly appears on ITV’s Good Morning Britain and Channel 5 News offering expert sales insights.
If you're ready to stop chasing low-ticket clients and start landing high-value corporate contracts, Jessica’s your go-to expert.
π Learn more at sellingtocorporate.com
About Deirdre Martin
Deirdre Martin is your go-to for turning quiet service businesses into bold, booked-out brands. She’s a triple-certified strategist, award-winning business mentor, international best-selling author and the only woman in Ireland with both StoryBrand and Level C Brand Strategy creds. After 20 years in banking, she ditched the corporate ladder, built a global business from her kitchen table, and now helps coaches and consultants make their first million with offers that sell and systems that scale. If it’s got brains, boldness, and a bit of bite... it’s probably Deirdre.
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