How to Create Brand Photos That Speak Volumes with Photographer Eva Blake
Talented brand photographer Eva Blake is joining us on this episode to discuss the power of storytelling through personal brand photography. Eva believes that authentic and emotionally compelling images can help increase recognition and build brand trust for businesses of all sizes.
With her background in marketing, Eva has developed an eye for capturing the perfect shot that truly embodies a brand's essence. In this episode, she'll be sharing her top tips and tricks on how to create a consistent and coherent brand image across all platforms. You'll learn how to create fresh, authentic, and eye-catching images that perfectly reflect your brand's unique voice and values.
So, whether you're an aspiring photographer, a business owner looking to improve your brand image, or just someone who wants to learn more about the power of business storytelling in photography, you won't want to miss episode 14 of The Master Your Business Podcast with the incredible Eva Blake!
Brand photography is not just a picture, it's a powerful tool that tells a story of who you are and what your business delivers. It's the secret ingredient that sets your brand apart and creates a deeper connection with your potential customers. Headshots are nice, but they don't tell the whole story, do they? With brand photography, you can showcase the journey that brought you to where you are today and convey the passion behind your brand.
When you share your story and show the world what you stand for, it builds trust and loyalty like nothing else. Don't underestimate the power of a well-crafted brand photo. It can be the game-changer your business needs.
Benefits of Using Brand Photography Instead of Stock Images
[05:08] There are many benefits to using brand photography instead of stock images. Brand photography helps businesses get recognised, gain attention, and build trust with potential customers. People remember stories, which makes storytelling images highly shareable. Brand photography makes it easy to broaden your network, and it also makes it easier to create brand awareness and run promotions.
Additionally, having a collection of storytelling images ready and available makes it easier to respond quickly to media requests and feel confident in how your business is represented.
The Importance of Refreshing Brand Photography
[08:05] Refreshing your brand photography is important to keep your business fresh and relevant. A lot can change in a year, and it's important to showcase those changes to potential customers. You should look at refreshing your brand photography every year or every two years, depending on your business growth and evolution.
Sharing the same set of pictures for too long can make your business appear stale and unchanging, which can be detrimental to building trust with potential customers.
Consistency in Brand Imagery and Photography
[20:03] Consistency is key when it comes to brand imagery and photography. It is important to put consistency across all platforms, such as Instagram, LinkedIn, or websites, to create recognition. When the coherence between all photos is achieved, every image becomes recognisable as a part of your brand. The style, tone, and light should all have consistency to create a coherent set of brand images.
Choosing the Right Brand Photographer
[21:35] When it comes to choosing a brand photographer, there are certain things that you should consider.
- First, you should work with a photographer who specialises in personal brand photography. This is because personal brand photography requires a different approach and understanding of your business and brand values.
- Second, you should look for a photographer who has experience in different types of businesses and brands.
- Third, you should find a photographer who is easy to work with and makes you feel comfortable. Personal brand photography is an intimate experience, and it is crucial to have a photographer who is on your side and rooting for you to look your best.
What Did We Capture:
Personal brand photography is an essential element of modern-day marketing, and it is imperative to work with a professional who understands your brand values and can bring them to life. Finding the right brand photographer may take time, but the investment will pay off in the long run.
With the right storytelling and consistent imagery, you can easily broaden your network, create brand awareness, and build trust with potential customers.
More from Eva:
Eva’s tips and advice will teach you her top tips and tricks on how to create authentic, emotionally compelling images that reflect your brand's unique voice, and the full episode audio contains so many other hidden gems you won’t want to miss it! For more from Eva, follow this link: https://www.thevisiblebusiness.ie/