
How to Become a Neuro-Effective Business Owner and Scale with Ease with Maureen Hewitt
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Ever feel like you're running your business from the edge of a panic button? One day you’re motivated. The next, you’re wondering why the work that used to light you up feels heavy and hard. You’ve got the strategies. You’ve got the experience. But something’s… off.
In this episode of the Master Your Business Podcast, I sat down with Maureen Hewitt, founder of Positive Success Group, to talk about how business owners can build neuro-effective leadership, starting with themselves. If you’re tired of being told to “just shift your mindset,” this blog post will give you the science-backed clarity and practical next steps you’ve been looking for.
What Is a Regulated Leader and Why It Matters
Maureen coined the term “regulated leader” to describe someone who leads from a steady, grounded state, not a reactive one. A regulated leader doesn’t just sound calm. They create trust, safety, and consistency that teams and clients can feel.
“The regulated leader is someone that can show up in a regulated, stable enough state… most days. We’re still human, stuff still happens. But in a way that they are more resilient in that stability.” - Maureen Hewitt
When your nervous system is dysregulated, it doesn't just impact your mood. It affects:
- The energy behind your marketing
- How your team perceives you
- Whether your clients feel safe to buy or commit
And yes, it affects your sales.
Why Looking Good on Paper Isn’t Enough
Many businesses have tight processes and flashy brands. But they still miss their growth targets. Maureen sees this often with high-performing clients: things look perfect on the outside, but results don’t match. The missing piece? The leader’s internal state.
If you're changing your business strategy every week or if your team says they don't know what version of you they're going to get today, it's not your funnel. It's your nervous system.
Your Nervous System Is Running the Show
Maureen explains that leadership isn't just in your head. It’s in your body. Literally. We have brain cells in our gut and heart, not just our heads. These systems talk to each other, and when they’re out of sync, your whole presence changes.
“What we started to learn is that success isn’t down to what we know. It’s down to how regulated our nervous system is.” - Maureen Hewitt
That means:
- You can have the perfect script and still repel clients.
- You can be qualified and still lose trust.
- You can follow the framework and still feel lost.
The Danger of Chasing Dopamine
Entrepreneurs love to “get set and go.” But what if you’re stuck in “get set” mode forever? Maureen calls this the dopamine trap. The thrill of starting is addictive, but it wears down your system.
You become hyperspeed without sustainability.
Growth without grounding.
And eventually, exhausted.
How to Start Regulating Your Leadership Now
No fancy tools needed. Here’s what Maureen suggests to become a more neuro-effective business owner starting today:
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Check in with yourself
- Are you sleeping? Eating? Laughing? If not, you’re not regulated.
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Listen to the feedback
- Is your team or partner walking on eggshells? Are you snapping or withdrawing?
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Interrupt the loop
- Take a walk. Breathe. Call a coach. Get out of the mental loop and back into your body.
These small shifts compound into the energy your clients trust, and pay for.
Can This Be Learned at Any Age?
Yes. Whether you’re 25 or 65, Maureen says that regulation is a skill you can learn. In fact, the earlier, the better. It’s never too late to become the leader your business needs.
A Regulated Business Owner Builds a Regulated Business
When your nervous system is stable:
- Your decisions get sharper
- Your brand becomes more consistent
- Your growth stops feeling like survival
That’s neuro-effective leadership in action.
Conclusion
Scaling a business isn’t just strategy. It’s chemistry.
If you’ve ever said “I just don’t feel like myself in my business anymore,” this is your cue to stop pushing and start regulating.
It starts with one question:
Who are you when you’re not in survival mode?
Ready to hear Maureen break this down with stories, science, and no-BS insight?
π§ Listen to the full episode on your favourite app: How to Become a Neuro-Effective Business Owner and Scale with Ease
Listen on Spotify | Listen on Apple Podcasts
Or book your free Figure-It-Out Session here: π Work With Deirdre
About Maureen Hewitt:
Maureen Hewitt is a globally respected business and leadership coach, founder of Positive Success Group, and creator of the WIN (Wholesystem Integrated with Neuroscience) approach. With over 20 years of experience guiding senior leaders and entrepreneurs, Maureen helps business owners become emotionally intelligent, regulated leaders so they can grow teams, scale sustainably, and stay grounded in the process.
She’s worked with top brands like LinkedIn, PayPal, Intercom, and the HSE, and is known for making neuroscience-based transformation feel practical, powerful, and personal. Whether you’re navigating high-growth chaos or trying to rediscover your spark, Maureen’s blend of coaching, neuroscience, and emotional intelligence delivers results that stick.
Keep mastering your business.
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