8 Steps to Marketing Momentum That Actually Brings Clients In

 Listen on Spotify  |  Listen on Apple Podcasts

You’re posting on LinkedIn, Instagram, Facebook and maybe even TikTok or X. You’re sending emails. You’re showing up everywhere, and yet, it still feels like your business is stuck in neutral.

Here’s what I’ve learned from working with dozens of entrepreneurs on their marketing. It’s not actually a marketing problem. It’s a momentum problem.

Momentum is what turns effort into traction. It’s what transforms scattered marketing into a system that actually compounds. Without it, you’re starting from zero every single week. Exhausting, right?

In this post, we’ll break down eight neuroscience-backed steps from the MOMENTUM Method designed to help coaches, consultants, and service-based business owners stop guessing about which marketing strategy will actually work so you can start growing, and finally attract clients who come in pre-sold.

“This is not really a marketing problem. It’s a momentum problem.”
— Deirdre Martin, Master Your Business Podcast

Map the Market and Know What They Really Want

This is really about understanding your ideal clients on the deepest level possible. Forget demographics for a minute. I don’t care where your clients live or how old they are. What matters more is what keeps them awake at night.

When you map your market properly, you’re not just identifying “women aged 35 to 50 who like wellness.” You’re stepping inside their heads. You’re listening for the story they tell themselves about success and struggle.

There’s science behind why this works for your marketing.
Mirror neurons: are those tiny brain cells that fire when we see someone like us doing something like yawning. The same applies for your marketing. Your audience lights up when they see, hear or read something that resonates with them. They feel understood. Their brain literally mirrors the emotion you show them.

So, go find their unfiltered words. Research formus, Reddit threads, Amazon reviews, LinkedIn comments, Facebook groups. Don’t tidy, soften or try to professionalise their language. Use it verbatim. That’s what triggers processing fluency, the brain’s way of saying, “I get this. It feels right.”

When your marketing mirrors their reality, they stop scrolling and start paying attention. 

Own the Outcome, Not the Process

Here’s where most businesses fall flat. They sell the process, not the result.

And if you really think about it, you don’t wake up craving a 90-minute strategy session. You might be more inclined to wake up thinking, “I can’t keep working this hard for so little reward.”

That’s why your offer needs to make the outcome unmistakably matched to what your clients really want the outcome to be.

Try this:

“I help [who] go from [painful before] to [desired after].”

If you can’t fill that in without getting vague, your offer isn’t ready, and your messaging needs some TLC. 

And if you didn’t already know, your client’s brain hates risk. So, when something feels uncertain, the amygdala, the brain’s built-in alarm system, flares up. You can intentionally build in an off switch for that alarm in your marketing. Calm it down with a Risk Reversal: a clear guarantee that flips the fear.
“If you don’t save five hours in the first month, you don’t pay.” Whatever guarantee type you decide to use, keep it simple, clear and make the client feel like you’ve just put out a safety net for them. 

Message to Match and Keep the Conversation Going

Have you ever clicked an ad that promised one thing, only to land on a page talking about something completely different? If you have, you’ve likely had a gut or visceral reaction that instantly made you say “nope” to whatever product or service it was you were looking at. 

That disconnect is called message mismatch, and it kills conversions faster than bad Wi-Fi.

Your audience’s brain filters millions of bits of data every second. Only the most relevant stuff slips through the brain’s spam filter, known as the Reticular Activating System. When your message matches perfectly from social media post, or ad to a landing page, you slip right through that filter.

One of the best ways to do this is to use the Problem–Agitate–Solution formula.

• Name their exact problem.
• Show why it hurts to leave it unsolved.
• Offer the fix in plain language.
  
  

Keep that level of clarity, and every piece of content will feel like part of the same conversation.

Engineer Trust with Proof, Not Promises

When it comes to social proof, and website testimonials, the reality is people are super skeptical right now. There are deepfakes, AI bots and all sorts of things pretending to be real, so don’t be surprised that people don’t believe what you say about yourself, but that they’ll believe what others say about you.

That’s social proof, the ancient shortcut the brain uses to decide who’s safe to trust.

Start building your Screenshot Library, with real messages, DMs, and reviews. Don’t polish them; authenticity outperforms aesthetics. Add them to your website, social feeds, and proposals.

Timing matters too. After a client’s big win, their brain naturally justifies their choice, that’s choice-supportive bias. Ask for a testimonial right then. Their enthusiasm becomes your best copy.

Nurture with Value and Stay Top of Mind

The entrepreneurs who win aren’t always the loudest. They’re the most consistent with their visibility. 

That’s the mere-exposure effect in action. The more someone sees your brand in a helpful way, the more they trust you.

HubSpot built an empire giving away templates and guides for free. They understood reciprocity: give first, and people feel compelled to give back.

You don’t need to post daily. You need rhythm. Create one “pillar” piece of content each week or month such as a long-form guide, podcast episode, YouTube video, webinar, etc,. and break it into ten smaller assets. Get creative. Make carousels, reels, emails, quotes, image posts etc. 

And sprinkle in interactive content too like quizzes or checklists so your audience gets involved. That’s the IKEA effect: people value what they help create.

Trust compounds. Attention fades. So which one do you think you should choose?

Trigger the Action by Making It Easy to Say Yes

A confused mind always says no. So If your social media, website or offer page is cluttered with options, pop-ups, and navigation links, visitors won’t stay long enough to act. That’s cognitive overload: too many choices, not enough clarity.

Run the quick five-second test. Can someone tell who you help, what problem you solve, and what to do next in under five seconds? If not, simplify your materials.

Be mindful of language too. People will be more likely to take action if you swap out “Submit” for “Get My Free Guide.” Replace “Learn More” with “Show Me How.” And if you’re asking for people to fill in a form on your site, keep it short. Ask for name and email only.

Upgrade and Optimise with Data That Drives Clarity

Guessing what’s working in your marketing is exhausting, for so many reasons. You’re constantly trying to figure out what’s working and what not, and probably come up with new ways of doing things because you think what you’re doing right now is not working… when in fact you don’t really know. Whereas, data gives you clear direction.

Set up a Funnel Metrics Dashboard that tracks your buyer journey from top to bottom:

• TOFU: visibility and reach
• MOFU: engagement and leads
• BOFU: conversions and sales
  
  

Update it weekly. Do it at the same time, same day each week. Watch out for patterns. Identify where people drop off and tweak one thing at a time.

Your brain craves certainty. When you measure your marketing, your prefrontal cortex, the logic center, releases dopamine. That’s the calm that comes from control.

If you need more of a guide on how to get more visible, grab the free Visibility Authority Engine at deirdremartin.ie/visibility. It’ll show you exactly how I helped a client reach over 1 million impressions in less than 6 months on LinkedIn.

Multiply What Works and Build Your Flywheel

Most entrepreneurs find something that works, and then for some reason, stop doing it. They chase shiny new ideas instead of repeating what delivers. 

But the secret to scaling isn’t speed. It’s consistency and pacing.

And if you do want to get extra momentum, you can boost your top-performing posts on social media. Add a small paid budget and let the algorithm do the heavy lifting. That’s the bandwagon effect in motion. Or do some Google Pay Per Click ads based on what your metrics have shown you is working.

Partner with complementary brands to cross-pollinate audiences. That’s the halo effect, where you borrow trust from others so that it grows your reach.

And finally, create community. A small, engaged group of your best clients will spread your message faster than any ad spend or marketing effort. People come for the product, but they stay for belonging.

Momentum isn’t a sprint. It’s compounding consistency.

Key Takeaways

• Mirror their language. It builds instant connection.
• Sell outcomes, not effort.
• Keep every message part of one clear conversation.
• Collect proof when emotion is high.
• Nurture trust with rhythm, not volume.
• Simplify the path to yes.
• Measure everything that matters.
• Double down on what works.
  
  

Marketing momentum happens when psychology meets process. Once that flywheel spins, your brand becomes magnetic.

Final Thought

You don’t need another marketing hack. You need a system that aligns with how people think, feel, and decide. That’s what creates marketing that brings clients in without the hustle.

Want to hear the full story with examples and real client results?
👉 Listen to the full episode of Master Your Business now: 8 Steps to Marketing Momentum That Actually Brings Clients In

📥Then grab your free Visibility Authority Engine to start building your own momentum today.

Author: Deirdre Martin, award-winning, triple-certified, international best-selling author helping service providers make their first million without burnout.
Last updated: November 2025

Keep mastering your business. 

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”