How to Scale with Anti-Hustle Entrepreneurship

 Listen on Spotify  |  Listen on Apple Podcasts

 You left corporate to gain freedom. Not to trade one cage for another. Anti-hustle entrepreneurship puts your life back at the centre while your business scales with intention. In this episode, I sat with Jeni Weldon and Jennie Eberts of Mastery Circle to learn about a new path for service businesses.

If you are a coach, consultant, or small business owner who wants consistent growth without burning the candle at both ends, this is for you. We cover accountability coaching that actually drives results. We unpack their proprietary EARN framework that beats to-do list madness. And, we break down power hour productivity for entrepreneurs who want focus that lasts. 

“The Mastery Circle is a space where you're taking a strategy, a goal, a result you want to create, and focusing in on that one thing for 12 weeks.” — Jeni Weldon

Why hustle culture keeps you stuck

Hustle culture sells speed. It rarely delivers freedom. It trains your brain to equate busyness with progress. Just picture, a hamster sprinting in place. Effort to get off the wheel increases. But the little hamster ends up going nowhere. Burnout follows, because the little guy will be pooped!

Anti-hustle entrepreneurship chooses depth over noise. You narrow your focus to essential moves only. You build systems that reduce friction. You protect white space so ideas can breathe. This is not soft woo woo stuff. It is a strategic needle moving activity.

Key shifts that move the needle:

• Fewer goals. Clearer metrics. Better follow through.
• Short daily plans. No overflowing task lists.
• Protected attention with power hour sprints.
• Weekly review that celebrates gains, not gaps.
  
  

The yin and yang that drives real change

Jeni and Jennie bring a rare mix. One part gentle guide. One part firm nudge. Clients get empathy and execution in the same room. That balance creates safety and momentum.

“I don't have to have a full calendar. I can have a lot of white space. I can do these things slower and still get success.” — Jennie Eberts

Why the blend matters:

• Stress drops. Risk feels manageable. Action starts because it feels clearer and easier.
• Plans stay human because they’re real. Habits stick.
• Accountability coaching turns intentions into proof.
  
  

If you lead a service-based business, find a container that gives both support and standards. That is the heart of anti-hustle entrepreneurship.

The Mastery Circle method for consistent growth

The program moves in 14 week cycles. Week one sets goal clarity. Weeks two through thirteen drive focused implementation. Week fourteen celebrates wins. The team then rests before the next cycle.

What stands out:

• One core goal for twelve weeks. No juggling eight priorities.
• Weekly planning, action, and review.
• Community that meets you where you are. Then pulls you forward.
  
  

This rhythm helps you beat any feast or famine cash cycles in your business because if your goal is to make bank, you’ll be supported and held accountable to do exactly that over your time in the community. It works for coaches and consultants who want predictable progress. It also supports LinkedIn marketing for service-based businesses by reducing scatter and raising signal.

The EARN framework to beat to-do list overwhelm

To-do lists lie. They make you feel productive while avoiding the work that matters. Jeni and Jennie use EARN to filter tasks so only the essentials survive.

“We like busy. Human beings like busy… we focus on things that aren't actual needle movers… she came up with a framework that we call EARN.” — Jennie Eberts

How to simply apply the EARN framework today:

• Essential
  Does this action directly create the result you want?
  
  
• Avoid friction
  Will this make future steps easier to start?
  
  
• Real impact
  Would an outside observer see a clear link to your goal?
  
  
• Natural fit
  Does it match your strengths and current capacity?
  
  

Use EARN to choose your Focus Three each day. Everything else waits. This simple filter becomes your operating system.

Power Hours that protect your focus

Mastery Circle runs power hours across the week. You declare one task. You work for fifty minutes in silence. You check back in. That is it.

Why it works:

• Commitment flips your brain into go mode.
• A short deadline shrinks resistance.
• The group creates gentle pressure.
• Wins stack. Confidence grows.
  
  

You can run this yourself. Pick a time. Close all tabs. Write your one task. Set a timer for fifty minutes. Go. This is power hour productivity for entrepreneurs who want traction without distraction.

Redefine success with the gap and the gain

Many founders judge all progress against the ideal. They stare at the gap. They miss the gain. That mindset kills momentum. It also feeds the belief that more hustle is the only fix.

Instead, measure against your starting point. Count the gains each week. This is a simple way to build confidence and keep action light. 

Build a business that fits your life

Anti-hustle entrepreneurship is not about doing less for its own sake. It is about doing the right things at the right time. It is about aligning your business with your values and your season.

Try this weekly cadence:

• Choose one core outcome for the next twelve weeks.
• Write a simple plan for the next seven days.
• Use EARN to pick three high-impact actions per day.
• Protect two to four power hours per week.
• Review your gains on Friday.
• Celebrate small wins.
• Rest with intention.
  
  

Client wins, you can model today

Jeni & Jennie shared clear proof this system works. Here’s what some of their clients successes have looked like:

• A landing page that had been procrastinated for months was shipped in just one week.
• A full program backend was built in twelve weeks by taking it step by step.
• A founder avoided burnout by creating white space and as a result saw better client outcomes.
  
  

These wins did not come from more hours. They came from clarity, structure, and focus.

Quick start checklist

Use this to implement the learnings from the episode in the next hour.

• Write your twelve-week goal in one sentence.
• Brain dump your tasks.
• Run each task through EARN.
• Keep the top three. Park the rest.
• Schedule one power hour for tomorrow.
• Share your plan with a peer for accountability.
  
  

Conclusion

Anti-hustle entrepreneurship is not a trend. It is a practical path to scale a service business with less stress and more integrity. Mastery Circle shows how. EARN makes choices clear. Power hours protect your focus. Gains keep you moving.

If you want a business that feels good and performs well, start small. Apply one idea today. Then stack the next.

Ready for the full conversation and more stories? Listen to the episode now 

👉 Download the EARN Action Filter

🔗 Connect with Jeni & Jennie

💻 Website: masterycircle.biz
💼 LinkedIn: Jeni Weldon | Jennie Eberts | MasteryCircle

About Jeni & Jennie

Jeni Weldon, aka The Results Sherpa, helps entrepreneurs climb their own success mountains one aligned step at a time.

Jennie Eberts, known as The Get Sh*t Done Coach, brings the tough love and structure every visionary needs to actually follow through.

Together, they’re the perfect blend of mindset, momentum, and measurable results, helping service-based business owners achieve their goals with more ease, flow, and joy.

About Deirdre Martin

Deirdre Martin is your go-to for turning quiet service businesses into bold, booked-out brands. She’s a triple-certified strategist, award-winning neurobusiness mentor, international best-selling author and the only woman in Ireland with both StoryBrand and Level C Brand Strategy creds. After 20 years in banking, she left the corporate ladder behind, built a global business from her kitchen table, and now helps entrepreneurs achieve their first million with offers that sell and systems that scale. If it’s got brains, boldness, and a bit of bite... it’s probably Deirdre.

Keep mastering your business. 

THANK YOU FOR BEING HERE

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!