Leveraging LinkedIn to Interrupt, Connect and Win Big-Name Brands With Trevor Lewis
[07:58] How to Leverage LinkedIn To Attract New Customers
[11:51] Why You Need To Humanise Your Brand (And How It Leads To More Fans)
[24:27] The Best Way To Attract Your Ideal Client to Your Network
[28:05] Discover the 'Pattern Interrupt' Technique To Capture Your Ideal Client's Attention
LinkedIn has become an indispensable platform for professional networking, brand building and even revenue creation. In this episode, we speak with Trevor Lewis who guides us through actionable tips to help you and your team maximise your presence on LinkedIn.
He guides us through how to connect with your target audience and drive meaningful engagement for your brand.
Trevor has spent the past decade revolutionising brand positioning for buyers. With expertise in retail design, manufacturing, and small business leadership, he has become a renowned industry influencer.
Currently the Chief Revenue Officer at Instore Design Display in Kansas City, Trevor spearheads the company's mission to help brands shine in-store.
Trevor's journey as a dad and entrepreneur is a thrilling adventure of growth, balancing family moments with professional achievements, and making an indelible mark on all he encounters.
Humanise your brand through personal stories:
Encourage your team members to share personal stories and experiences on LinkedIn that align with your brand's values. This helps create a connection with your audience and makes your brand more relatable. Lead by example and demonstrate vulnerability in your own posts, as hard as it may be! You will set the tone for the rest of your team.
Prioritise quantity to achieve quality:
Start by focusing on creating a consistent flow of content rather than striving for perfection right from the beginning. Quantity builds momentum and allows you to refine your content strategy over time. Encourage your team to post regularly and validate their efforts.
Use the power of internal collaboration:
Create a supportive environment where team members can share and engage with each other's content. Establish a group chat or platform where posts can be shared, and encourage cross-team collaboration. This boosts engagement and expands the reach of your content.
Leverage personal and company LinkedIn pages:
Utilise both personal and company LinkedIn pages strategically. While personal pages tend to connect more effectively with individuals, the company page can act as a news ticker, sharing relevant content. Encourage your team to repost and distribute content from the company page to extend its reach.
Make content distribution a company-wide goal:
Make content distribution on LinkedIn a top priority for your organisation on an annual basis. Break down this goal and communicate it to each department and individual within the organisation, setting specific targets for posting content for every team member. By aligning everyone's efforts around content distribution, you ensure consistency and keep the momentum going.
And that’s not all, folks. There is so much more gold in episode 34, you definitely don’t want to miss out. Listen to the full episode now on Spotify, Apple or wherever you listen to podcasts.
Remember, building a presence on LinkedIn takes time and consistency. Encourage your team to persist in their efforts and stay focused on the long-term benefits. By implementing these actionable tips, you can humanise your brand, increase traction, and drive meaningful engagement on LinkedIn for your business.
More from Trevor Lewis:
Trevor’s tips and advice will help you ace your LinkedIn game, be it for networking or winning clients. Listen to the full episode for more in-depth discussions and the rest of Trevor’s great tips.
For more from Trevor, check out his website.