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The Master Your Business Podcast Using Paid Media to Catapult Your Brand From Zero to Hero with Youssef Ali

Pay to Play - Using Paid Media to Catapult Your Brand From Zero to Hero with Youssef Ali


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Are your marketing campaigns as effective as yelling at a brick wall?

Well, it's time to consider the power of paid media! Aka - paid ads.

By investing in paid advertising, you can catapult your brand from zero to hero and reach a wider audience. To learn precisely how to do this, in episode 24 of The Master Your Business Podcast, I speak to Youssef Ali.

Youssef is a creative director by trade with more than 15 years of professional experience in the digital agency industry. With his passion for detail, in 2018, he embarked on a new journey as the director of Meraki, designing, manufacturing and selling bespoke hardware pieces across the UK, EU and the Americas.

This episode covers everything from road mapping the customer journey, why having a digital marketing strategy is key, how to build a successful strategy, and how to use paid media to build a brand within your industry.

To give you a taster of what’s included, check out these three tips for building a strong digital marketing gameplan:


Mix Up Your Organic and Digital Ad Strategies

[06:00] Organic marketing strategies (without paying for ads) like search engine optimisation (SEO) and social media marketing are great for building your brand and earning your audience's trust. But you can’t put all your eggs in one basket!

A digital ad strategy complementing your organic strategy can help you reach new audiences and generate leads. Strike the right balance between the two. Organic strategies are a long-term play, but digital ads can give you a quick bump in traffic and leads.


Focus on Your Sales Funnel

[09:50] In digital marketing, your sales funnel is the path potential customers take from initial awareness of your product or service to becoming paying customers. By optimising this journey, you can significantly improve your chances of success, and success is converting prospects into paying clients.

To do so, it's crucial to have a solid digital marketing strategy that focuses on creating targeted ads and landing pages that speak directly to your audience's pain points and needs. You can then nurture these leads through every stage of the funnel, providing them with valuable information and building trust along the way.

By doing this, you'll be able to increase conversions and revenue while also creating a loyal customer base that will continue to support your business over the long term.

Promote Testimonials and User-Generated Content (UGC)

[35:05] Use testimonials and UGC as social proof; promote through paid channels like social ads or influencer marketing. Showcase them on your website and social media to attract and retain customers.


Let’s Summarise Youssef’s Tips For Rapidly Growing Your Brand's Visibility Using Paid Media.

Building a solid digital marketing strategy is a must-have for any business looking to rapidly succeed in today's competitive landscape. Mix organic and digital ad strategies, focus on your sales funnel, and promote testimonials and user-generated content to establish trust, build authority, and drive revenue. Take action and take calculated risks.


Listen to the full episode for more in-depth discussions and the rest of Youssef’s great tips. 

For more from Youssef, you can check out his LinkedIn:

Important Links

Youssef’s Business Website - Meraki.

Youssef’s consultancy business

Youssef’s Linkedin

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