How Internal Alignment Defines Success for Growing Professional Service Providers With Denise Lee Yohn
[10:00] What Is 'Fusion' & How Does It Make A Workplace Thrive?
[15:45] What Are The Initial Steps You Should Take To Effectively Integrate Brand & Culture
[22:00] Why Empathy and Compassion Are So Important In Business
[29:21] Tips For Hiring The Right People For Your Brand
[37:59] How To Measure The Fusion Between Employee And Customer Experience
[45:21] The Qualities You Need As A Leader To Create Fusion In Your Business
Denise Lee Yohn is an amazing in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. She also wrote numerous best selling business books, including “FUSION” all about How Integrating Brand and Culture Powers the World’s Greatest Companies - and that’s the main focus of episode 48 of The Master Your Business Podcast today.
Denise gives us the goods on how to mesh brand and culture so it clicks for everyone, from the employees to the business, and of course, to the all important customer. Remember: behind every great business, there's its vibe, its culture and its people creating it.
To achieve brand culture fusion, you've got to take a holistic approach. It's not just about success; it's about shaping the very essence of professional service providers. So, where does this adventure begin?
Let's explore five game-changing strategies for achieving brand culture fusion:
Organise and Operate on Brand:
Get your organisational structure in sync with your brand's purpose and values. Cultivate relationships and workflows that back your brand's mission. And don't forget to scrutinise every interaction with the outside world to make sure it's all about your brand and values.
Align Marketing and Brand Messaging:
Make your marketing materials and campaigns sing in harmony with your brand identity. Craft messaging that not only talks the talk but also walks the walk, echoing your purpose and values.
Employee Engagement and Training:
Get your team in on the action of defining and refining your culture. Offer them the tools and know-how to understand and live your brand. Create an environment where they're pumped up and aligned with your brand.
Continuous Feedback and Adaptation:
Set up channels to hear what your employees and customers have to say. Use their insights to fine-tune your brand and culture. Stay open to change as it's the key to staying on target with your goals.
Leadership as Cultural Stewards:
Lead by showing the way, embodying the behaviours and values you expect from your team. Cultivate a sense of ownership in your leadership team for the culture. Encourage leaders at all levels to be the torchbearers of your brand culture.
In the end, brand culture fusion is the secret sauce for professional service providers' success. As you put these strategies into play, you'll organise, align, engage, adapt, and lead your way to a thriving workplace and lasting success. So, start your journey toward brand culture fusion today and watch your business flourish like never before!
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Denise Lee Yohn’s LinkedIn
Denise Lee Yohn’s Website
Denise’ Book: Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies