7 Event Strategy Moves Every Expert Needs Now (with Kristen Williams)
Nov 25, 2025
A practical event strategy for virtual and in person experiences that build authority, attract serious buyers, and convert high ticket offers.
Key Takeaways
- Start small and simple to reduce risk and learn fast.
- Lead with your high ticket offer and design the event backward.
- Sell paid tickets to lift show up rates and conversion.
- Build a transformational runway with story, engagement, and a clear pitch moment.
- Run a tight post event campaign to close remaining buyers.
“Authority, period. That’s what events give you.” — Kristen Williams
Why Your Free Events Don’t Convert (and What to Do Instead)
You know when you get a good number of webinars registrations, and attendance looks fine but conversions do not? If you are a coach, consultant, or service-based founder, you need an event strategy that builds authority and drives real sales.
Today we feature Kristen Williams. She has spent a decade building and strategising high converting live and virtual events for top creators and brands. In this post you get seven event strategy moves distilled from her experience.
The New Event Strategy Playbook for Experts in 2025
Learn how event strategy has evolved post-COVID. Kristen Williams explains how to blend virtual and in-person experiences that create genuine transformation, not just education.
You will learn why small beats splashy at the start. You will see how to structure a paid virtual experience that sells the right offer. You will leave with steps you can implement immediately.
“Your job as a marketer is to cut through the noise.”
“People who pay, pay attention.”
Event Strategy Move 1 – Start Small and Simple to Build Momentum
Let’s start here: don’t get too big for your britches.
You don’t need a 200-person ballroom or flashing lights to make an impact. Forget that. What you actually need is proof of concept - a way to test your message, delivery, and offer without blowing your budget or your nerves.
Kristen says to start simple. Use Zoom if you’re hosting your first virtual event. Add obv.io only if you need breakout rooms. Keep the vibe intimate with just ten to twenty right-fit people max. The real metrics aren’t headcount or tech setup. They’re message clarity and conversion.
How to do it:
- Choose one clear outcome your audience wants.
- Plan a half-day or one-day run of show so it feels manageable.
- Cap your seats to keep the experience personal.
- Create a simple, printable workbook (one page per session is plenty).
- Fill the room from your existing network before spending on ads.
Outcome:
You’ll walk away with confidence, audience feedback, and messaging that lands. You’ll collect testimonials and stories that fuel your next event and the best part is, there’s no fancy setup required.
Event Strategy Move 2 – Lead with Your High Ticket Offer
Here’s one of Kristen’s insights: events fail when your offer comes last.
You don’t create an event and then figure out what to sell. You do the opposite. You start with your high ticket offer and design the event around it.
“The very first place that you start is: what is my high ticket offer?” — Kristen Williams
Every part of your event should lead your attendees toward one decision… working with you. Write out the outcomes your offer delivers. List the objections you’ll need to address. Gather proof points and stories. Then build your content to close that gap.
How to do it:
- Define your program and ideal client first.
- Reverse engineer your daily themes to prepare for the sale.
- Use stories and case studies that mirror your clients’ challenges.
- Feature a short “inspiration panel” of current or past clients.
Outcome:
You’ll attract the right audience from the start and you won’t get random attendees or tyre kickers. You’ll have a cleaner pitch, higher close rate, and an event that feels intentional from beginning to end.
Event Strategy Move 3 – Price for Commitment, Not Volume
Free events might look good on paper, but show up rates tend to be low and then they rarely convert at high rates.
Whereas, paid tickets filter your audience and build buy-in before you even go live. Kristen puts it perfectly:
“I always say paid tickets.”
“People who pay, pay attention.”
A small price tag changes everything. For virtual events, start with $47–$97 for general admission and $97–$197 for VIP. Offer something tangible in VIP, a hot seat, private Q&A, or pre-event coaching.
How to do it:
- Include one irresistible VIP bonus that previews your offer.
- Limit VIP seats to maintain quality.
- Promote the outcome, not the logistics.
- Be transparent about your refund policy.
Outcome:
You’ll get a room full of engaged people, stronger conversions, and a crowd that takes your message seriously.
Event Strategy Move 4 – Design a Transformation, Not a Lecture
Webinars teach. Events transform.
You’re not stacking slides. You’re shifting beliefs. The goal isn’t just to inform, it’s to create a lasting change in how your audience sees themselves.
“A three-day event is transformational.”
Every strong event strategy has a “throughline,” a story that runs from start to finish. Give your event one big theme and daily subthemes that take people on a journey. Add an MC to handle energy and logistics so you can stay focused on connection. Use music, chat interactions, and short shares to keep energy high.
How to do it:
- Day 1: Build connection and vision.
- Day 2: Create momentum and teach the method.
- Day 2 (midday): Introduce your offer.
- Evening: Run “laser coaching” sessions that show your expertise.
- Day 3: Re-pitch softly with stories that overcome objections.
Outcome:
Your attendees won’t just learn something new, they’ll feel changed. They’ll believe the transformation is possible with you.
Event Strategy Move 5 – Sell Through Service, Not Pressure
Let’s reframe selling. Selling isn’t pushy. Hiding your offer is.
“Pitching is when you make the offer. Selling, you’re doing the whole time.”
The best hosts don’t “switch” into sales mode, they lead with service all the way through. Introduce your offer halfway through Day 2 (or midway through a one-day event). Explain it clearly, without drama. Use testimonials and a client success panel to show what’s possible. On Day 3, circle back and re-pitch with empathy.
How to do it:
- Use an anchor package to frame your main offer.
- Present 2–3 options for different levels of support.
- Highlight bonuses and deadlines clearly (no fake scarcity).
- Give one clear next step, like a sign-up link or QR code.
Outcome:
Selling becomes a natural extension of your message. You’ll feel authentic and confident, and your attendees will feel respected.
Event Strategy Move 6 – Follow Up Like a Pro
When the event ends, your sales cycle doesn’t.
“Have a very strong three to seven-day sequence post-event.”
Most people need time to process and decide. That’s where your post-event strategy kicks in. Send a same-day recap email. Follow up the next morning with a story-based message. Schedule an open Q&A two days before the cart closes. Keep it simple. Keep it human.
How to do it:
- Pre-write 4–6 follow-up emails before the event starts.
- Record a short video recap to boost clicks.
- Offer limited “clarity calls” for serious buyers.
- Keep your deadline firm and visible.
Outcome:
You’ll close fence-sitters gracefully, maintain momentum, and reinforce trust with every message.
Event Strategy Move 7 – Protect Your Energy and Stay Authentic
Hosting an event is emotional work. You’re leading, teaching, selling, and holding space, sometimes all at once. Without a plan, burnout can hit fast.
“Even if two people show up, give it your all.”
“Be yourself. People can read through a mask.”
Don’t try to outshine the big names. Your power is in your authenticity. Keep things simple. Schedule breaks as much for others as for yourself. Ask for help. Creating a sense of connectionat your event will beat overly produced events… always.
How to do it:
- Bring an assistant to handle chat and tech.
- Plan short walks or breathers between sessions.
- Keep your stories real and relevant.
- Stand firm on pricing - no “discounting out of panic.”
Outcome:
You’ll stay grounded, deliver better, and build a stronger connection with your audience. Your event will feel real as opposed to rehearsed and the results will reflect that.
Frequently Asked Questions About Event Strategy
Should my first event be virtual or in person?
Start virtual. It’s cost-effective and builds confidence. Go in person once your message converts.
How long should a first virtual event be?
Begin with a half-day or one-day event. Once you have momentum, expand to two or three days.
Do I need fancy platforms?
No. Zoom works great. Use obv.io only if you need multiple rooms.
What should I price a paid virtual ticket?
Between $47 and $97 for general admission, and $97 to $197 for VIP is standard. Match value to your promise.
When should I pitch the offer?
Midway through Day 2 for a three-day event. For a one-day event, pitch after your main teaching session.
Do workbooks make a difference?
They boost engagement and recall. They’re not a deal-breaker, but worth the effort.
What if only a few people buy tickets?
Run it anyway. Serve them as deeply as you would if there thousands on the call. Gather up your wins and theirs. Refine your message for next time.
Wrapping It Up – Your Next Move in Event Strategy
So thanks to Kristen’s wonderful wisdom, it’s pretty clear that a powerful event strategy isn’t about size, tech, or stage lights. It’s about clarity, connection, and confidence.
When you design an event around transformation, price it for commitment, and sell from a place of genuine service, you don’t just make sales, you build authority, trust and you build a movement around your message.
Kristen Williams reminds us that small, simple events can change everything. One good event can replace dozens of sales calls. One real transformation can open doors that ads never will.
You don’t need permission or perfection. You just need to start.
So whether you’re planning your first virtual event or dreaming of an in-person mastermind, remember this:
Start small. Serve big. Stay authentic.
“Authority, period. That’s what events give you.” — Kristen Williams
If you’re ready to turn your ideas into impact and your offers into sold-out experiences, now’s your moment.
Related Articles + Resources
Connect With the Guest — Kristen Williams
π Instagram →https://www.instagram.com/kristen.yesevents/
Connect with the Host — Deirdre Martin
π deirdremartin.ie
π± LinkedIn
π§ Work With Deirdre: Book a call → https://calendly.com/deirdremartincx/first-business-soiree-instagram
Watch or listen to the full episode
Apple Podcasts → https://podcasts.apple.com/us/podcast/the-master-your-business-podcast/id1667327376
YouTube → https://youtube.com/@deirdremartinmyb?si=haAZF5yY4X8pYSbN
Tools Mentioned + More Resources
- Zoom — Simple platform to host virtual events.
- Eckhart Tolle: A New Earth Book mentioned for mindset and ego work.
Full Transcript
[00:00:00]
[00:00:00] The truth about why free events don’t work
Deirdre Martin: If you've ever stared at a blank webinar signup page wondering, is anyone even gonna show up to this thing? This episode is for you. If you've ever felt that stomach lurch drop or whatever, rollercoaster moment, mid launch when no one is buying. This episode is for you. And if you've ever thought, I'm not Russell Brunson.
I'm not Amy Porterfield, I'm not Kenny Roach. I'm not Jeff Walker, I'm not any of those people. I can't run events. This episode is definitely for you.
Hey folks. I'm Deirdre Martin Award-winning. International bestselling author and your biggest cheerleader in helping you build a business that doesn't burn you out.
And today I've got a total powerhouse in the room. Kristen Fricking Williams. She's the behind the scenes event Genius, trusted by Amy Porterfield, Russell Brunson, Jeff Walker. You name it, basically the Avengers of online marketing. And Kristen is the founder of Yes Events. She's helped coaches, service providers generate six and [00:01:00] seven figure results from one single event, seriously.
And today she's pulling back the curtain on exactly how she does it. So by the end of this episode. You are gonna know how to plan your first money making event without blowing your budget or having to have a big budget in the first place. How to avoid the number one mistake that tanks attendance, and how to sell without the ick, even if pitching makes you sweat.
Okay, let's go.
Kristen, I'm so happy to have you on this show. Welcome to Master Your Business Podcast.
Kristen: I am so pumped to be here. This is so exciting.
Deirdre Martin: Yay.
[00:01:37] Meet Kristen Williams: from restaurant shifts to million-dollar launches
Deirdre Martin: Okay, so Kristen, seriously, you have worked with some of the biggest coaches, some of the biggest online influencers in Marketing World and stuff like that, and you have been helping them with events. So talk to us a little bit, first off, give us a little bit of context. How did you get into that and what are you doing now?
Kristen: Yeah, so, [00:02:00] gosh. So it was about 10 years ago, nearly a decade, and I was the girl who was super confused in life, like, did not know what she wanted to do. And I was working in a restaurant at the time and I was dating actually a guy in this little town called Merles in Las South Carolina. And he wanted me to move there.
So I started looking at jobs and found this job on Indeed and it was called Sage Event Management. And it was event planner. I was like, huh. Like I went to school for hospitality. Didn't finish by the way. 'cause I was super confused and I got an interview with that job. Actually the first time I applied, I didn't hear back and they took the application down.
I was like, okay, well I guess I didn't get it. And then so they put it back and I was like, you know what, I'm just gonna reapply again. And I did. And they called me back and the interview process was fly to Miami. And it was super sketchy where I was like, I had never even been on a plane before.
And I was like, I don't know if this is real or if this is a scam or what. And that was my first event that I was like, you know what? [00:03:00] I'm putting all my, like chips into this basket. And that was my first event and it was this company called Sage Event Management. And it was pre COVID. So pre COVID, OD.
We at the time I didn't know who any of these people were, but we were working with Jeff Walker. Russell Brunson was soon to be a client and those were like the big names, but it was a boutique small company that was really niched down in the coaching industry. Now, when I first started, I didn't know what that meant.
Like I just was like, yay, I got a job and I was starting off at like $30,000 and that was how I got into the industry. And like I just was really good at it. And you know, if you're really good at something, you just fall in love with it because it's like your first time being really good at it.
And so that was how I fell into the event planning piece. And then COVID is what really transitioned me into the strategy role, which I am in now. For my own business, which was COVID happened. Obviously logistics was not a thing anymore because it was like, how do we. Turn everything into virtual and you know, in the coaching [00:04:00] industry, if you get a call and it's like, hey, like my sales pipeline, like pretty much is done because I'm used to selling in person.
'cause that's the reality of what it was. You know, back in before COVID was, most of it was like the big cash injections that coaches got was from live events. And so they were calling this company that I was working for and was like, we'll take all bets and like, what do you have? Like what can we do?
That was when we literally got into a circle our whole team that I was working with that company. It was like, how do we make an event that is meant for in-person, meant for sales and turn it into a virtual event that does the same thing? And so that was how I got into virtual events. I just fell in love with strategy because then it was like I didn't have to focus on what was the food and beverage, what was the buffet like, what was all of that?
I was just like, what is this? Like this coaching offer and like you can make millions of dollars from the stage and like I started just becoming obsessed with it. And fast forward, I decided about [00:05:00] two and a half years ago. It was just that itch that was like, wow, like after you're immersed in this industry for so long and you see what is possible, you're just like, this is meant for me too.
Like, I can do this too if like, all these people can do this and it's not even about making a million dollars. Even just making a hundred thousand dollars like that replaces your income. Working a salary job nine to five. I was like, I have to try. And that was when I started my business and really got that itch.
And so that was a long-winded answer. But that was really how I got into it and how I fell in love with it and what I do today.
Deirdre Martin: I love that. And not a long-winded answer. Really good context for a lot of the things that I'm gonna ask you today, because some of the people listening, they might have an in-person business, they might have an online business.
And honestly I have an online business. I do meet some clients in person. I'm like, Hey, do you wanna come over or fly over? I've had clients fly over from the US here and the uk and it's been amazing. But. If it hadn't been [00:06:00] COVID when I started my business, I probably would've had an in-person business.
So I'm actually really grateful that I have an online business and now I get to choose online mostly, but then in person. So some people listening are probably in that similar situation.
[00:06:14] Virtual events vs. in-person: which drives more sales in 2025
Deirdre Martin: And I guess what I'm wondering is for them in terms of events, what role could events play in scaling their business if they've never had one before?
And then. I suppose to load that question. There's so many like webinars and I mean, I'm guilty. I have a webinar nearly once a month and there's so many virtual summits and it feels like it's flooded. So is there still a demand or going to be a demand even if there were to consider doing these?
Kristen: Yeah. I think there's always gonna be a place, but my hunch is with AI that it's gonna go in person to answer that question. I know for a lot of people, like that's scary. But what's really great is do virtual, because virtual has low [00:07:00] liability. You get to start practicing your message.
You get to build that muscle in presenting and selling and all of that if you start out virtual, because even if you know it is a noisy market. Like your job as a marketer is to cut through the noise. And an event doesn't have to be hundreds and hundreds and hundreds of people on it, an event can be 5, 7, 10.
But what's really great about that is instead of having seven or eight conversations, you're having one conversation, one message, and one time to enroll these people into your program so you're not in inundated. With different calls all the time. So that's how you can scale your business with events.
And so virtual events are great in-person. Events are great for connection. Like the small events I think are gonna be coming back where it's like these 30, 50 people events that are super intimate, super high ticket, super high touch because in this age of AI and how it is, you know, taking over and how [00:08:00] literally you can not even tell the difference between a person alive and a person, ai.
Like people are gonna be craving that connection. And so if you wanted to know like where to start, I know you didn't ask me. This is start with a virtual event and I look at webinars. And when I talk about virtual events, like I mean an event that is specifically you. A summit is not you, a summit.
It brings in a bunch of different speakers and it doesn't showcase who you are, where when I talk about a virtual event or I like to say a virtual experience, it is you showcasing a transformation that you can get your client instead of a webinar, which is educational, right? An event, a three day event is transformational, and that's what I think is the new norm that we have to get into.
Is, how can we create experiences online or offline that transforms the mind, like gives this education piece. But really at the end of the day, our clients need a transformation. Our clients need to realize that whatever offer we have, [00:09:00] we can get them there. And an event is the way that literally you can take their brain out and just shake it up for a few days and give them a new belief system so that way they don't just believe in your product, but they believe in themselves, which is the most important part of being a coach.
Deirdre Martin: Absolutely. And like to be fair, people listening, they might not all be in the coaching industry. We have some consultants, we have other business owners who are listening as well. And for them, if they're thinking about an event, like why should they do it? Like why should they put on an event? What can it actually do for them?
Kristen: Yeah, authority, period. Like it gives you authority no matter who you are, what industry I've helped therapists, like I'm a consultant myself and I plan on having an event, but you getting on a stage virtual or in person and hosting that, even if it's not for sales, it gives you the.
Authority and the visibility that you want so that you can be established as the leader of the industry that you're in. [00:10:00] So it doesn't matter if you're a coach, it doesn't matter if you're a consultant, I'm assuming if you're listening to this, it's because you wanna be known for something. And I believe the fastest way to become known is putting yourself out there, being visible, showing up.
And one of the ways that you can do it, I mean there's a million ways that you can do it, is an event.
Deirdre Martin: Yeah, I agree. And I mean they are scary. I'm not gonna lie. I've done five day challenges, Kristen, I've never done an online event where it's three full days. I've done one full day in-person event.
And there is absolutely folks that fear. Will anybody even come? Like it's real. That's a real fear. And I've literally had to get coaching through my fear because I'm like, oh my God, if I do this, will anybody come? It'll be so embarrassing. But you know what it is? That's ego. That's your ego talking.
I have been working on this and i'm like, so what if nobody comes? That's okay. So let's say somebody is like me and they're like, okay. You get outta your own way. In terms of ego, what's the first thing that they should [00:11:00] consider when they're going to plan an event, and how can they plan it in a way where it's going to be revenue generating?
[00:11:07] The 7 event strategy moves every expert needs now
Kristen: Yeah, the first thing is don't get too big for your britches. Like a lot of people, they're like, I'm gonna have this 200 person event. No, you're not. Like you are just starting out. There's no need to have a 200 person event. Start with a 20 person event. If you wanna do in person, find a partnership where you can get sponsorships and you can actually go and get a space for free.
Start small locally in your area. I think the biggest mistake people make is they think that the event has to look like a Russell Brunson's event. So they're like, I have to have the lights, I have to have the video, I have to have all of that. And you don't, the more simple, the better, and starting with who do you already have in your network?
I would probably have an in-person event that was literally in my town and I would probably not even do a three day event, even though my model is a three day event. For my very first event, I would have a one day, half day event [00:12:00] and something. That feels more doable because it is a muscle that you're building.
And so of course I would say start virtual because there's no liability there. But if you're someone that you're like, I wanna start small and I wanna start in person, then I would literally have a small little event probably in my backyard to start off. And then revenue is, you gotta start with your high ticket offer.
So you do not wanna just be like, I'm gonna go have an event today and let's go do it. The very first place that you start is, what is my high ticket offer? Who is right fit for this offer? And how do I reverse engineer and make sure from every single touch point from my high ticket offer, which I'm selling them into.
From my marketing message. From my marketing to my content, to my high ticket offer. So I did it backwards. But if that makes sense. It's just you have to think backwards, right? Where it's not like the event first, let me go out and book a bunch of speakers. No, the event, okay, but how is this actually driving revenue and what is my high ticket offer?[00:13:00]
And how am I making sure that my message actually hits those points, so that way I'm attracting the right person into my event. Don't go willy-nilly and just host an event, and then you have a hundred people or 50 people, but they're there for gardening and you're selling coaching.
Deirdre Martin: Yes. Okay.
[00:13:17] The psychology behind paid tickets and why they convert
Deirdre Martin: And then in terms of the event, so for your model and what you recommend for people, should they sell tickets to the event or do they host it for free?
What's your thoughts on that?
Kristen: Great question. So I always say paid tickets because there's a few reasons why a paid event is going to be, you're gonna have better show up, you're gonna have more people with skin in the game, so you're gonna have less people opt in, but you'll have more people show up and they actually pay you money.
And those people are more inclined to spend more money with you because they've already spent money. So they show up and they convert better. And so I always say paid and for a virtual event, usually. Around that 47 to $97. And then for [00:14:00] VIP 97 to 1 97.
Deirdre Martin: Mm. So if you were talking about hosting online events for three days now some people might be listening going, who would go to an online event for three days?
I've gone to an online event for three days. I have paid to go to online events for three days. Who were they with? There was one guy I did a few years ago. John Lee is his name. I dunno if you've come across him. He's from the UK and he's worked with Marvel and all sorts of stuff like that.
But yeah, he did a three day online event and then sold his mastermind, which was like 30 grand at the end or something like that. And I was like, whoa, I want to pay for this. I was like, I brought my husband in, sat down, he had to talk me out, signing up for it. 'cause I was literally about to sign up and pay for it right there and then on.
Spot after spending three days with him. So I've witnessed the power of it. But I guess like a one day event for sure, like a one hour webinar, then maybe a one day event building up to three days could be fun.
[00:14:59] Storytelling and emotional connection in event strategy
Deirdre Martin: And a [00:15:00] question that I have Kristen around, this is how can you create some sort of structure or I don't wanna call it a funnel 'cause I hate the word funnel in marketing and that term, but how can you create a lovely customer journey and a customer experience so that people sign up for that initial 47, 90 $7 thing?
Will show up for the time, like, and really be present for the time. And then, you know what does that look like afterwards in terms of that high ticket offer you mentioned?
Kristen: Yeah, so the phases of it. So first they opt in, right? So they pay for the ticket, and then you wanna have really good show up emails, right?
So you want emails that tell a story. You want emails that give homework. And the other thing that's a plus that you can do, I haven't been doing it as much with my clients anymore, but when COVID really first happened, when I was working for this company, I was working with. We were sending swag and so [00:16:00] like little boxes to create experiences.
And so a few days before the event, they would get a swag box and people would literally get a knock on their door and it would be FedEx delivering this box. And it would be a reminder, oh hey, like, we have an event this week. And so if you have a budget for that. Great. But I have tested both with just a really good show up email campaign and just no swag and it's about an 80%, 80 to 83% show up without the swag, 85% with the swag.
And so it doesn't make that much of a. Difference, but it does make a difference to the feeling that they have. But it makes a huge difference to your budget. And so that's one thing that you have to weigh, but that is something that you can create is an experience. And it doesn't have to be this huge extravagant box.
It could just be a little envelope that has these little stickers and these emoji paddles and these little flyers and a workbook. And it could be so simple that they're like, oh, I like you're still thinking of me. I'm so excited to go to that event. Then you get into, [00:17:00] once they're there, you have to get into the stick, right?
Because at any point they can take their computer and shut it. And so you have to know how to create what I call what my old mentor said throughline, which is what I call like a storyline, which is really a. Story of where they are now to where they wanna go, right? And it's like creating a message.
And so you have a huge theme for your event, which is like the big picture theme, and then daily themes of the days. And so they can see the journey of where they are to where they wanna go. And so making sure that it's not just a bunch of speakers, it's actually a story that you're telling in your opening loop and you have an mc.
An mc is so important in these three day events. Because an mc allows you not to have to introduce every single speaker, but it allows the mc to go on and do energy management, get them up moving, get them dancing, get them moving their body, things like that. And so that is the like inside of the event.
And then [00:18:00] post event, you have to have a very good post-event sales campaign because just because the event's over doesn't mean the sales are over. Right. So having a post-event sales campaign that really gets people from like that decision. 'cause you'll get most of your people buying at the event, but you still have people who, like, they have to talk to their husband or they have to talk to their wife, or they just really were on the fence and they just don't know yet.
But you don't wanna leave them in the backyard just burning like even though they have these questions. And so what I like to do is have a very strong, like three to four. Seven day sequence post-event, close down sequence, and then about that like two days before cart closes, having an open q and a so people can actually come and ask questions.
Deirdre Martin: Mm. And now that might sound like a lot of cart closing open q and a. So just explain what that is for somebody who has no marketing speak whatsoever.
Kristen: Yeah, so it's emails, so it's just an email. [00:19:00] Sequence that goes, like you send one email that's like, hey, the event's over, but it doesn't mean that it has to be over for you.
The program is still open. Click here if you wanna learn more. Like it. It's just simple little emails that you're telling. And then I love having a story one, so like maybe one that's Hey, just because the event's over and you go into a deep story because I believe stories is what sells.
And so it's just a story email that then just says, Hey. Just so you know, it's still open. It's not too late to join. And then a q and A is just like on Zoom, literally saying, Hey everyone, I'm gonna have an open office hours for an hour. If you have any questions about the offer, we're here to answer.
And not everyone's gonna join. But a few people who are interested will, and it's just like me and you right here, going back and forth on a Zoom line.
Deirdre Martin: Amazing. I love that. And it's so simple and it doesn't need to be complicated. And I think like my brain automatically will overcomplicate an event.
'cause it makes me think of a wedding, like planning a wedding. That's how I go with [00:20:00] like events. I'm like, oh my God, there's so much detail. Planning a wedding, that's what it's gonna feel like. Oh, I can't take that on top of all the other things.
Kristen: No, it's not a wedding.
It's not a wedding.
Deirdre Martin: Not a wedding.
[00:20:11] Selling through service, not ego
Deirdre Martin: And so I guess a question I have then is at what point does the person, whoever's listening, if they're gonna host an event, where or at what point do they start? Selling the thing that they're about to sell. And a lot of the people who are listening, they feel icky with selling themselves, right?
It's like, Ooh, now I have to talk about what I do and what I'm about to sell. And they don't wanna be pushy. So how can they do that in a way that doesn't feel ick?
Kristen: Yeah, that's a great question. So I look at selling and pitching different. So pitching is whenever you actually pitch and make a pitch for your offer.
Mm-hmm. Selling, you're always selling. So that's how I look at it. And so what's great as a three day event is you don't realize you're selling because you're serving so hard. Because you're [00:21:00] getting up on that stage and you are giving content, you are telling stories from your heart, and what that means for you is you don't have to sell as hard as you think in a three day event.
Because if you are service-minded, which I'm sure if they're listening to this, they are service-minded, right? Then that means that you're already doing the hard work, which is showing up and delivering and creating connection. That is what selling is all about. Now, logistically, you don't make the pitch until day two about halfway through the program, and that is because we want to go from day one, is just all about connection, all about vision, getting them to see what is possible, where they are, to where they wanna go.
And then day two is, oh my gosh, I can't believe all of this. Like I have so many amazing ideas. I have so many action items, but what am I supposed to do to actually implement this? And I learned this from my old mentor. This is like where she said it was always perfect. Just put it right there in the middle because they're in that space.
And then the third piece is the [00:22:00] re-pitch. And the re-pitch is on day three because you make the offer and then you make one more settle. But the re-pitch isn't like a, so the very first pitch. You have a slide deck or a flip chart, however you like to do it, and you literally just think about it. It's like I'm just telling them how to, how they can work with me.
And so you have an inspiration panel and what that is, it's a student success panel. So you would have like four of your clients, four to six of your student clients who've gotten raving results, who rave about you. You have them on this panel and then you just really go naturally. It's like, Hey, do you wanna see how you can be on this stage next year?
Do you wanna see how you can get this result in your business or this result in your personal life? Whatever result it is. And then you say, well, here, I'm just gonna show you there's three ways you can work with me. Option one, option two, option three. And then if that is what you wanna do, then great.
Like it is just like letting it out in the air. Right. And then [00:23:00] the second piece is you go into something called laser coaching that evening, and laser coaching is not a way that you're pitching your offer, but it's a way that you're subtly pitching because you're like, Hey, like this is me coaching in a segment.
Where you can see how amazing I can coach and you're like, oh my God, this is only 15 minutes of your time. Imagine if a six month program or a year long program. And then the third piece is the re-pitch, where it's a storyline where you overcome their objections that we know are in the room, and then you go, Hey.
If it feels like it's, I'm trying hard to enroll you. It is because I am. It's because I know that if you're in this program with me, your life is gonna be better, your business is gonna be better, and that's why I want you to work with me. And so I think the biggest reframe that people have to have on sales is looking at it not as selling, but as serving with your actual heart.
And if you're doing it for that, then you're gonna be okay.
Deirdre Martin: I'm so totally gonna be stealing that line that you just had there, Kristen. [00:24:00] I'm like, if it feels like I'm doing this hard, it's because I am working hard to try and get you in here. Yeah. I'm like, I'm gonna use that one. I love it.
Kristen: Yeah. I have to quote, that was from Barry Baumgartner, my old mentor.
Deirdre Martin: Oh, well, he's amazing. Yeah.
Kudos! Okay, so that's really, really clear.
[00:24:18] How to start small and scale with confidence
Deirdre Martin: And I guess some of the things that are coming to my mind as well is, okay, let's go a layer deeper in terms of the planning. So, you know, I'm thinking, all right, what tech do I need? What else do I need? Am I the one that needs to show up and be the main speaker all of the time?
Do I pay for speakers? What does that look like? Can you take us a layer deeper?
Kristen: Yeah, absolutely. So let's start with tech. You can keep it as simple as you want, or if you have multiple rooms, which I don't suggest when you're just starting out, it's like simple is better. So let's just say all you really need is Zoom and you have to have email because you have to be able to send them emails. So that's really the two technical softwares that you [00:25:00] need.
Then the second piece was the question about speakers. So I personally would rather not have speakers on my stage if I am selling, unless they are moving the ball forward. And so when I think of big name speakers, I don't want big name speakers because I don't want them attracting people that actually aren't here for you.
They're there for that speaker. So in an enrollment event, it's a little bit different where yes, it is you most of the time. You can bring in different people that set up pieces of your offer. So like for example, it would make sense like maybe you brought me in, right?
Because I teach event and scaling. But then what you would wanna do is be like, have a bonus that is did you love what Kristen did yesterday? She's actually a bonus in the program. And so that is how I like to set up speakers.
Deirdre Martin: So if I'm thinking, okay, I'm gonna show up and I'm gonna talk for three whole days. What level of detail do I get into and do I teach all of my processes?
Do I [00:26:00] give the whole thing away? Where's the line between the family farm or silver? And you know what these people get for 47 or $97.
Kristen: Yeah, so they're not gonna learn everything in three days. And so I like to give them a little bit of education motivation and really the implementation is what they're paying for.
So you're teaching the what, maybe not so much the how. I'm sure you've heard that before. It's like teach the what, not the how. And so it's a little bit of that theory, but then really what you're selling them into is you're selling them into the implementation, into the belief that they can do this.
It's a lot of mindset mixed with some education, some motivation, and some inspiration.
Deirdre Martin: I love that. Okay, so like I'm thinking of a client who is, for example, accountants. So if they were going to create an event and hosted for one or two days, what kind of partners or collaborators and material could they share , when they're typically the ones who are providing a done [00:27:00] for you service, what could that look like?
Kristen: Okay. Yeah, so I actually have a tax strategist right now that I'm working with. So very similar, right? So what she's teaching them is how to be good at their numbers. Like how to read a profit and loss. Like what are the different things that they need to know how to do that's gonna create a gap so they can see,
oh, I don't have this in my business. So if I was an accountant, I would probably have a profit loss session, which is like, what is profit? What is loss? How do I fill this out? And then in that session they go through and it's like, oh my gosh, like I've never even looked at these numbers. I need an accountant.
Right. So it would be content that exposes the gap.
Deirdre Martin: That's brilliant and really, really super helpful to know and hear that. And definitely even for webinars, that's a similar strategy that I use is I could teach 'em the what, not the how, the how is what they pay for. And to a certain degree, I usually do give a bit away of the how as well, because my mentor is.
You know, people can still go and do the things themselves, but they're not gonna get the same result as they would if they had you in their [00:28:00] corner helping them. Right. And that's how I feel. So I'm not so precious personally about the how. And I think on top of that, I would say with the tech, yeah, zoom, it doesn't need to be more complicated than that.
And that probably also is a huge impact into budget. To your point earlier, if you wanna keep the budget low. Zoom is a great way to do that. It's probably a tool that you already have in your email. You already have, and you know, Canva. You could create PDFs or workbooks or whatever in Canva. What's your view on those types of things, Kristen?
How much of an impact do the tools that people get on the days, how much of an impact do they have?
Kristen: Yeah, so I think the more, if you can do a workbook, like the better, right? I don't think it makes that big of a difference, but you have visual people who really do build, like taking care of whenever they have that.
And so if you have the extra bandwidth creating a session, even just worksheet per session, it doesn't even have to be a workbook per session or for per day. It could be a little [00:29:00] worksheet, but a lot of people. It's great because then they can print it out or it's a digital PDF. You can make it digital and it just feels more concrete, and then they print it out and then they actually can remember you by it because at the end of the event, they'll have all of this stuff and then it'll be like, oh, that event, like I still remember it versus, I don't remember it because it's just.
Stuck in, like in a log in my, you know, in my head. So I think it's nice. I think it's not necessary. When it comes to, will it really make a difference in your conversions? I don't think so. Mm-hmm. But will it make a difference in your experience? Yes, I think so.
Deirdre Martin: And what else makes an event and the whole experience memorable?
Like what turns an attendee into a absolute utter super fan?
[00:29:43] Turning attendees into super fans
Kristen: I would say storytelling. I can't say that enough. Like if you can connect with your audience, and I think the only way to connect is how do you make them feel? How do you make them feel? And the way that you make them feel seen and heard is through, I think storytelling and time on the mic, like actually doing shares and [00:30:00] ahas and letting them be seen and heard.
'cause nine times out of 10, most of us are in business alone and we don't have anyone that we can go and a lot of people just want to be seen. And so having that time for shares.
Deirdre Martin: Okay folks, you've heard it here. I'm just gonna say there are some past episodes that you can go back and listen to around storytelling.
So episode 143 is how to use neuro marketing to Tell Brand Stories That Stick. And then Episode 135 6 Stories. Every business owner needs to attract more clients. Go and check them out because if you're gonna do an event or anything like that, you're gonna want to know how to tell stories really well.
So they should help you. Okay. Let me see, what else did I wanna ask you? Is there kind of like surprise moments that you would encourage people to build into the event? So it's like, oh, I wasn't expecting that, and it's like, yay. And it helps trigger that memorability.
Kristen: Yeah. The biggest surprise thing that I like to do is a [00:31:00] surprise q and a on day three because that is whenever the offer gets released.
And so having a special q and a, it's like, Ooh, there's a special q and a bonus. And so they're just like, excited to show up and you get to ask questions. And then with bonuses, giveaways, like different, like surprise giveaways, different things that you can do. Energy management, like leaderboards, things like that that just kinda keep it a little interesting.
Deirdre Martin: Okay. Okay. So I think the event piece doesn't sound as scary now that you've shared all of that with me. But where I would still freak out is actually getting the bums in seats for it. So talk to us through promotion of the event so that if anybody decides they wanna host some, they're not gonna be in the room by themselves.
Kristen: Yeah. So I am not a marketing expert when it comes to filling the room, so I'll tell you what my clients do. How about that?
Deirdre Martin: Yeah, great. Perfect.
Kristen: Yeah, so most of my clients, they run ads. So they all are running ads, which means that you do have to have an [00:32:00] ad budget. The bigger you want the event to be.
And so some of them are running ads straight to event ticket. But that can be hard because that has your cost, your cac, your, cA, what does it stand for? I can't remember. What's
for
acquisition cost? Yeah, a little higher than what you want. And so a lot of people, what they do is they run a Evergreen masterclass, and so that masterclass is like a 45 minute masterclass that then sells into the event, and then the event sells into the high ticket offer.
And so usually there's that buffer piece and marketing about 45 to 60 days out is pretty much what they start doing. So the marketing piece is a beast in its own I'm not gonna say that it's not,
Deirdre Martin: Okay. That makes a lot of sense. And. Folks, like some of the other things that we do when we're filling events is like we leverage our email list that we already have and we'd send emails out to people.
Any networks we're in, we'd ask people to promote it there. Usually if I'm hosting a [00:33:00] bigger event as well, and what I would encourage clients to do, where to put it is like, think about who do you know? Who can reach your ideal clients and share it with them and ask them to refer people to it.
Eventbrite is another place to put it. If you've got a Google My Business page, you can add events to your Google My Business page. You can put it on your social media. You can DM people, you can create the events on your social media, and you can invite people there. There's literally. It no end to where you can find people to invite them from.
But it is a slog. I'm not gonna lie. It is a slog. You need to be prepared to put the work in or have or pay somebody to do the work for you.
[00:33:38] Handling the fear of “what if no one shows upâ€Β
Deirdre Martin: Now, I'm gonna hand on heart here. Say I have done launches that have totally flopped, and I'm gonna share what I learned from my experience. And Kristen, if you have something that you have or you.
Witnessed or had clients who've had launch flops what happened? So I have put on a couple of things where I've created this incredible service, this incredible product, and I've gone out and done some [00:34:00] marketing to it. And I've had events where nobody's shown up and it like it did. Freak me out, right?
Because like you put the time and effort into creating something and like your time is money when you're an entrepreneur and nobody showed up. And I'm like, okay. So it was the wrong title for the event was a huge thing that I learned. So the naming of the event was. Huge. And the second time, let's say, where I've run things and people have shown up.
I had one just this summer where a load of people came to an event. I pitched them an incredible offer and nobody bought it. Now, that's not the first time that's happened to me. But this time I was like, oh my gosh. Because you know, it was the end of summer. Summer had been quiet, and I was looking forward to that cash injection coming in from my business, I'm not gonna lie, and nobody bought it.
And I was thinking, oh my gosh, do I need to burn my business down? And I was literally feeling that. And so I had a chat with my mentor and [00:35:00] she said, you know what, Deirdre? Just send them an email. Ask them why did they not buy maybe it's timing, maybe the offer isn't the right, or maybe it's pricing, whatever it is.
So I sent the email and out of the people who'd come to the webinar where I made the pitch, 20% of them replied, which I was surprised at how high that number was. 20% of them replied. And 18% of the 20% said it was timing. I'm like, oh, thank God. I knew it was a really great offer, but it was timing. So that told me a lot.
Number one, I don't need to burn my business to the ground. Number two, the offer is okay, number three, I have the right people, but number four, my timing is absolutely shit. That's okay. I can learn from that and I can do something else. So it flopped and I learned, and that's okay. I have since launched and had other incredible launches since and haven't had to burn my business to the ground.
But I'm just sharing that because I want people [00:36:00] to know and understand that just because you put something on one doesn't mean that people are gonna show up. Number two doesn't mean you're gonna sell and make a whole ton of money. And number three is it's always a learning experience and the next time it can be better.
But like everything with marketing, my view is it's an experiment. It's a giant fricking experiment. You've got to test it, see if it works, and then learn and try again. That's it. So, Kristen, what about you? Have you had launches that flopped? What have you learned? What have you seen? Share the wound.
Kristen: Yeah.
I'm gonna, I'm gonna share my wound that I'm with, I'm in right now because this was probably. My biggest launch and the first time I ever really launched anything, 'cause I've been word of mouth for so long. And the biggest mistake that I made so I launched on Instagram. You know, all about this, and the numbers were amazing.
You know, like contracted numbers were amazing. But whenever I set everything up, I was wobbly in my pricing. And so if somebody asked [00:37:00] me for a special pricing, I was like, yeah, a back down. People asked me for commission only. I said, yes. I did all of these different things because I wasn't confident in my pricing and confident in my offer enough that now I'm in a situation where future collected is, wow, I can't wait for it, but cash collected right now, I am in a situation, and so my learning lesson for everyone is, making sure that you're confident in what you like, that you're set on your prices, that you don't waiver, and that you know that people are going to negotiate you. And that doesn't mean that they don't see your worth. It's just how they are. For some reason, people like, I don't know, they don't go into a freaking Exxon and try to.
Negotiate a Jolly Rancher, but for some reason for coaches and consultants, they do. And like I think having that more like standing in your power and owning like, no, this is my price and this is my value and this is what I'm sticking at will definitely lead you the right way. Just being okay with having high prices and [00:38:00] knowing that not everybody is meant for your offer, and that's okay too.
And that doesn't mean that your offer's not good, and it doesn't mean that you should lower your prices, I think is the biggest lesson that I have. And then one time I had an event. And two people showed up and I still gave it my all. And that's the thing. Even if one person shows up, two people show up, five people show up and you feel like it's a failure, give it your all because it is still somebody on the other side of that zoom or somebody in the room with you two.
It's still something for you to practice and get better at. So even if it is just one person, even if it's just no one, like get on there and practice. Right. So that would be my advice.
Deirdre Martin: Great advice. I love all of that. And like recently, I'm like, I'm seriously all about the ego right now. 'cause I've been listening to Eckhart Toll is a new world a great book.
If anybody's not read, I highly recommend. And it's interesting because like in through so much of what we do, all of us as humans, [00:39:00] that's attached. To ego, like how we look, how we sound, how we show up, all of the things who shows up and all of the things related to events. But what's interesting is, and this comes with the selling thing that you mentioned earlier, Kristen too, is that it's like if you don't show up to sell, you show up to serve.
That's a totally different perspective. And if you have that same perspective with your webinar with your sales and the whole lot. Don't be attached to an outcome. Don't be attached to how many people show up. It takes off so much pressure and it makes the whole thing a proper learning experience, a proper experiment, and so much more fun.
And I think for me, those are some of the things that I've learned. Over the years of doing them. 'cause I've been doing these for over four years now. In my business the webinars and the challenges and stuff that has helped me to be able to prepare myself before going into a launch. But I'd love to hear for you and for your clients, like what, how do you recommend or support people to [00:40:00] personally prepare?
Because like, it's a lot you're on, you know, how do you prepare?
Kristen: Yeah, so the biggest thing I tell clients is like, I always try to make sure that there's a plan for food, right? Like when you're going in like as little as that seems like having an executive assistant or having an event planner or having an event assistant, whatever it is, but that sets you up for, you don't have to think about the little things because I don't know about you.
But I'm sure you're the same way where I just did that launch and I didn't eat for three days or like however long I was launching or until the middle of the night because I was so on my computer and I was just so hyped up. And so having someone there to take care of you, because if your physical body gives out.
Then you who you can't serve. And then the same thing with your mental health is you have to be taking these breaks. You have to go on walks, you have to be sleeping. And so making sure you're taking care of yourself mentally, physically, and spiritually is so, so important during these launch times.
Because you can go so hard. But at the end of it, are [00:41:00] you gonna be the person that you want to be to like show up and be able to serve at the end of the launch? Because you can sell all day, but if you can't serve at the end of it, then you're just gonna be giving back refunds. And so making sure you're taking care of yourself during this time.
And so I always work with my clients on, like, I check in like, Hey, are you feeling burnout? Like, how are you feeling right now? And try to take the load off of them as much as I can because doing the content building slides, building sales pages, building offer slides, building all this stuff.
when you look at it, it is a lot and you're only one person and you have to be okay to ask for help. And I think having that person in your corner, whether it's an ea, an event assistant, or somebody just being willing to like, Hey, like I need that person, and someone holding you accountable to make sure you're taking care of yourself.
Deirdre Martin: That's such great advice, and I think so important and probably so often overlooked and folks like burnout is properly like an epidemic. There is an epidemic of burnout, particularly [00:42:00] in coaches, consultants, and entrepreneurs because. It's like they say people will work 80 hours for themselves so they don't have to work 40 hours for someone else.
I have been guilty of that. I'm sure you have too, Kristen, if you're going working all the hours. And we have an episode coming in a couple of weeks so you can check it out. Episode number 154 with Claire O'Connor is all about burnout, so make sure to go and check that one out too, because. She shares some of the early symptoms of burnout that I didn't even know.
Yeah. So it's really interesting to see and hear what that looks like so we can avoid it. 'cause it's really easy to get on a hamster wheel of burnout. So we don't want that. So for the preparation of an event, Kristin, like how soon out, how soon ahead should planning and preparation begin? And where should people start with that?
Kristen: Yeah, so it depends on if it's in-person or virtual. For in-person, I would say you want to start looking at location six months out. Now, I don't think [00:43:00] you want to, you don't have to start planning until that. I mean, still even six months out honestly in-person is a beast and you need someone to really, like, you wanna start planning a little bit earlier.
And I would advise that you have, if you're, it's just you definitely six months out. Now I can plan an event in like 30 days, 45 days, but I've been doing it for so long, for so many people. It's different, right? Like it's a muscle that I have inside of me that like I know exactly where to go, what to do, and I can, you know, plan an event in a couple weeks.
But for the average person, I think six months, and then for the virtual only like two months. Two and a half months max. Like you don't need that much time. If you're like, I plan my virtual events in 45 days with my clients.
Deirdre Martin: Wow. That's such a short timeframe. Again, all I can think of is wedding and I mean, I had my little in-person event this year and it was like we had 10 people.
I had said, oh, if I have six people, I always do this. A good, better and best version. That's how I like to do it. So I was like, six is [00:44:00] my good, eight is my better, 10 is my best. And I had 10 people. I'm like, okay, no more. I was like, great, no more. And it was fun, but like that there was like a lot of.
Thought and preparation that went into it. And then structure and like location. And you know, I create workbooks. I'm like, Ooh, what else? And then I'm like, co, next one. I'm like, Ooh, what next? Now how can I level it up even more? And it's just constantly thinking, how can you make it better? And so. What do you do or how do you help people improve on the stuff that they've done before?
So the next one is better and easier and that sort of stuff. What are your insider tips? Kristen? Tell us all.
Kristen: Yeah, so the first thing that I like to look at obviously is your offer. I think that's the biggest mistake that people make in the framing and the positioning of your offer. So I'm always like, the very first step in my process is, let me pull your offer and let me help you with your framing, your positioning.
And the big piece is that people miss a lot is how do you tie it into your [00:45:00] content? So a lot of people, they create amazing content but has nothing to do with their offer. And so what I help people do is I then look at their offer and then reverse engineer their offer into their content. So that it is a taste of that.
And then when it comes to workbooks and stuff, I don't really get into that. I let the designer do all of that. But there should be some grounding exercises that go along with the content that really establishes that gap that I mentioned. That is probably the biggest thing that I help people do is if you don't know how to create a gap in your content.
And what that means is you have to be able to show people like where they are right now. I think I've said this a million times and. I'll be a broken record, but you have to show them where they are and you have to show them where they can go, because they're not gonna buy if they don't see that opportunity, and so, mm-hmm.
That is the most important thing, I think, is really dialing in that content. And then the virtual experience is really making sure that it doesn't feel like a webinar. It doesn't feel like a live stream. And so adding in q and as, adding in shares, [00:46:00] adding in, going into the chat and saying, oh, like Susie Jones.
You know, like calling people out in the chat and really using it. And so instead of just like speaking like we are right now, we're having a conversation, but if somebody was like. Actually in here with us, we'd be like, oh, hey Susie welcome. How are you feeling?
Checking in and using that chat as a tool to really communicate and create connection as well. And so there's some little insider tricks and tips there on really how to create engagement that way.
Deirdre Martin: Mm, I love that. And so simple, right? Yeah. And super effective. Kristen,
[00:46:34] Final advice: simplicity, authenticity, and trust in your process
Deirdre Martin: what is the like most underrated thing that people could do just to have the most impact in their event?
Kristen: Most underrated thing. I mean, just be yourself instead of trying to be like everybody else, instead of trying to be like the Russell, instead of trying to be like Amy Porterfield, just be authentic to who you are and show up who you are and how you talk.
And don't try to be someone else is the most simple [00:47:00] way that you'll convert. Because I tell you, people can read through a facade and can read through a mask easier than you think. And so if you're just being like everyone else, you're gonna get conversions like everyone else. And you want standout conversions, right?
You want not just conversions, but you want connection too.
Deirdre Martin: yeah. Connections are everything, and that's what relationships are built on. And if you want relationships with clients, it's gonna start there. Love it. Kristen, what have I not asked you that you're like, oh, I wish I'd said that, or I had an opportunity to say it?
Kristen: Mm.
You know, one thing. I think everyone thinks that they have to make one offer, but with an event, you can make multiple offers. And I think that's the coolest thing about a three day event that everyone's been told that you can only make one offer at a time, but if you design your offers in a suite, that's tier based, then you can be like, Hey, if you want, you can work it with me at this level, this level, or this level, and it's just one result offer.
But it's different tiers. I think [00:48:00] that is the secret sauce that a lot of people don't know about is this whole tier based offer strategy.
Deirdre Martin: I love that. It's kind of like, hmm, it's gonna satiate your hunger. I'm thinking McDonald's and I'm like, you've got regular, like probably a small, I don't even know if they have small on the menu anymore.
They don't here, and they don't supersize 'em here, but maybe they do. We're in the US so we've got like. Large meals, regular meals, and like I'm guessing there's a small so is it that same principle?
Kristen: Yeah, it is. It's like there's enough for everybody, right? So it's the same result, but there's different tiers based on where they are so that you can meet more people where they're at versus outlawing everyone.
Deirdre Martin: Hmm. I love that. And that's really inclusive then, because no matter who's there, there's probably something for their budget and they get to continue on that journey with you. Love it. Great idea. Hmm. Everybody is just pitch one offer. Don't pitch more than one. One is enough. Yeah. You do more [00:49:00] Are lose them.
Yeah. Hmm. Look at you with your unique standpoint. I love it. Yeah. Yeah. Kristen, thank you so much for being on the show. Tell us where can people find you? How can they work with you? How can they get in touch? All the things.
Kristen: Yeah. So, I'm most active on Instagram and so that's Kristen Yes.
Events on Instagram and you can just shoot me a DM and there's a few ways that we can work together. So just message me on there and then we can talk.
Deirdre Martin: Fantastic. Kristen, thank you so much for being on the show. It's such a pleasure.
Kristen: Thank you. It was so fun. Thank you.
Deirdre Martin: Okay. Whew. Let's recap because this one was packed. So first off, your event doesn't need to be big. It needs to be intentional, and storytelling isn't fluff. It's the sales engine. And unless you show people the gap. No one is buying. So your next step is if today lit a fire under you to host your first or your next revenue [00:50:00] generating event, go DM Kristen over on Instagram at Kristen.Yes Events. She's got loads of different ways to work with her, and if you're lucky, she might even hand you, Freebie. This was definitely one of those episodes you're gonna wanna save and send to your business bestie. So do that. And hey, if you got value today, please leave us a review, hit follow, and don't miss what's coming next week.
You've got a message that matters, so let's make damn sure that people hear it. Until next time, keep mastering your business.
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