StoryBrand Guides
Stop Leaving Money on the Table
Life’s too short to be chasing customers and low-ticket sales.
WITH THE RIGHT OFFER...
YOU CAN TURN EACH PROSPECT INTO A HIGH-PAYING CLIENT!
With your brand and marketing playbook complete with a mini digital course, you'll have the resources you need for consistent high-ticket sales. Become the go-to StoryBrand expert with clients who are champing at the bit to work with you.
INTRODUCING
THE BRAND AND MARKETING PLAYBOOK
This digital course will show you step-by-step how to easily and simply create a Brand And Marketing Playbook that aligns with the StoryBrand Marketing Report.
HIGH-PAYING CLIENTS ARE WAITING FOR YOU
There is an entire market of people looking for this service.
With this course, you’ll learn how to:
- Create a Playbook
- Style it for your clients
- Sell more high-ticket offers
After just a few hours, you’ll have everything you need to create, style, and sell your Playbook masterpieces to high-ticket clients.
MODULE 1
STRATEGY
You can't build a house without a foundation, so why would you build a brand without one? This module includes:
- 4 Lessons
- Lay your brand foundations
- Learn to differentiate your brand in the marketplace
MODULE 2
IDENTITY & STYLE
Connect with your audience by designing a magnetic brand intentionally and strategically - even if you're not a graphic designer. This module includes:
- 8 Lessons
- Design a unique brand identity and style guide
- Learn to create a unique, recognisable, cohesive and aligned brand
MODULE 3
STORY
So you’ve got the StoryBrand Framework sewn up! Now what? Learn how to set out a brand tone of voice, word bank and more. This module includes:
- 3 Lessons
- Build a newsworthy story
- Learn to make every message simple and distinct
MODULE 4
MARKETING
Turn your brand into a well-oiled machine. This module will help you refine your marketing and scale your business. This module includes:
- 5 Lessons
- Get clients whilst you sleep
- Learn to create greater marketing material
LIMITED TIME BONUS
GET 1:1 SUPPORT
ENJOY A FREE 15 MINUTE COACHING SESSION
Every business is unique. Get 1:1 support from the course and playbook creator. During this session you will:
- Choose your area of focus
- Create a map to success
- Fine-tune your process
You’ll leave this 1:1 session with a clear vision of where you want to grow and how you’re going to get there. On average, students who meet with a coach individually make their first sale 2x faster than those who don’t. This bonus is yours free with the purchase of this course.
HEY, I'M DEIRDRE!
From a young age, I learned that I could simplify what others seemed to complicate. Now I use my talents to help business owners bring their brands to life visually and verbally in new and exciting ways. I can’t wait to help you uncover your inner creative.
Everyone has a creative side. Some of us just need a little more help bringing that inner creativity to life. Once you discover that side of yourself, you are free to be unapologetically you and the same goes for your brand.
I believe this Brand and Marketing Playbook will not only make your business and brand stronger, but will also help shape the way people experience it.
Whether you’ve never designed anything before or are just looking to learn a new high-paying technique, I look forward to taking this FUN journey together.
Deirdre gave me the tools, support and confidence to refine my branding and get clear on my mission, vision and goals to help me stand out.
____ Lucy Gernon
It's like you hold the secret to the universe.!
____ Sarah Leather
Deirdre helped me set the foundations for my brand’s overall strategy and create a brand style, identity and powerful brand story. All together in one detailed brand and marketing playbook. It’s invaluable.
____ Sean Kearns
We came away today with a pep in our step! We have got so much out of it. It really has opened our eyes to the world of marketing and especially our BRAND.
____Paddy Carroll
GET INSTANT ACCESS TO
THE BRAND AND MARKETING PLAYBOOK
+
DIGITAL COURSE
This comprehensive course will help you elevate your StoryBrand Guide services from one-off low-ticket messaging to longer-term higher-paying projects..
SATISFACTION GUARANTEED
If you aren’t completely satisfied with your Brand & Marketing Playbook + Digital Course, let us know and we'll endeavour to make any changes or amendments you suggest.
THE FULL COURSE CURRICULUM
Part 1: Introduction
- Welcome
Part 2: Brand Strategy
- Brand Purpose, Vision, Mission and Values
- Target Consumer
- Brand Benefits - Value Proposition
- Competition & Inspirational Brands
- Mini Assessment
Part 3: Brand Identity & Style Guide
- Brand Archetype
- Brand Personality
- Brand Colours
- Brand Fonts
- Brand Textures, Patterns, Combinations & Icons
- Brand Moodboard
- Brand Logo
- Brand Photography & Imagery
- Mini Assessment
Part 4: Brand Story
- Tone of Voice
- Brand Story
- Brand Tagline, One-Liner and Word Bank
- Mini Assessment
Part 5: Marketing
- Website Copy
- Email Copy
- Video Scripts
- Checklist for assessing existing collateral
- Measuring Results
- Mini Assessment
Resources & Downloads
- How to sell your playbook as a High-Ticket Offer
- Contract Templates
- Proposal Templates
- Canva, Powerpoint & Google Slides version of the editable Playbook
- Canva for beginners tutorial
- Canva - Design with colour
- Canva - Photo Editing
- Canva - Backgrounds
- Canva - Font editing
- Canva - How to use lines, shapes, frames, and grids
- How to update your playbook with Canva
- How to update your playbook with Powerpoint
- How to update your playbook with Google Slides
- Additional resources available within various lessons
Bonus
- Free 15-minute 1:1 to help you get the most from your Brand & Marketing Playbook + Digital Course
FREQUENTLY ASKED QUESTIONS.
How do I know if this course is right for me?
How many lessons are there altogether?
When can I use my coaching session?
Do you have any incentives if I refer a friend?
Why on earth should I listen to you? Who the heck are you?
What will I learn in this course?
Is it worth $147?
What's lifetime access?
UNLOCK YOUR BRAND AND MARKETING PLAYBOOK + DIGITIAL COURSE TODAY
🔓 Unlock Lifetime Access for $147 ➡