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Join 20 ambitious service-based business owners for an intimate 3-day experience designed to sharpen your message, strengthen your sales conversations, and help you win more clients with more confidence.

April 21 to 23, 2026
Lyrath Estate Hotel, Kilkenny, Ireland
Earlybird Investment: €1600

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What you’ll walk away with

This is not a conference where you sit back and take notes you never use.

This is a working session for business owners who want sharper messaging, stronger sales skills, and practical momentum.

You’ll leave with:

  • a clearer message you can use in your marketing immediately
  • a more effective way to lead sales conversations
  • stronger belief in the value of your work
  • practical tools and worksheets to implement what you learn
  • valuable relationships with other growth-focused business owners
  • more clarity on your next steps for scaling your business

 

What’s included in your ticket

Your €1600 ticket includes:

  • Private Welcome Reception on April 21
  • Full access to the 2-Day Path to Predictable Sales on April 22nd and 23rd
  • Sales training with award-winning certified speaking professional Kelly Jahner-Byrne
  • Messaging training with business coach Deirdre Martin, Ireland’s only StoryBrand Guide and creator of Millionize™
  • Buyer psychology and leadership mindset training throughout
  • Facilitated enterprise networking lunch designed to create 8 to 10 meaningful connections
  • Pre-event questionnaire to tailor your experience
  • Worksheets and implementation materials

 

 

Who this is for

This event is for you if you:

  • run a service-based business
  • want a clearer message that makes marketing easier
  • want better sales conversations without sounding forced
  • want to convert more of the right people into paying clients
  • are serious about growing with more structure and less chaos

This is for business owners who are ready to stop winging it and start growing with intention.

 

 

 

When your message is unclear, your marketing has to work twice as hard.

People hesitate. Sales conversations drag out, or worse, perfect-fit clients slip away.

This event is designed to change that.

You’ll learn how to explain what you do clearly, sell with more confidence, and build a stronger path from visibility to client.

“After clarifying my messaging, my sales conversations became dramatically easier. Instead of explaining my business for ten minutes, people immediately understood what I do and why it matters.”
— Margaret, Service Business Owner

“The work Deirdre does around messaging is transformational. It helped me stop overcomplicating my marketing and start having clearer, more productive conversations with clients.”
— Laragh, Consultant

“The biggest shift for me was confidence. Once I had a structured way to explain my work and lead sales conversations, my close rate increased significantly.”
— Sinead, Business Coach

Event Details

Dates: April 21–23, 2026
Venue: Lyrath Estate Hotel, Kilkenny, Ireland
Format: Live, in-person event
Seats: Strictly limited to 20 participants

 

Accommodation Note

A limited number of rooms are available at a corporate rate at Lyrath Estate Hotel.

For room rate details, contact:
[email protected]

 

Investment: €1600

You are not buying a conference ticket.

You are investing in:

  • clearer messaging

  • stronger marketing

  • better sales conversations

  • practical implementation

  • high-value relationships

Reserve My Seat

Our Commitment to You

If you show up, do the work, and still leave unclear on your message and next sales steps, we will continue supporting you after the event until you have that clarity.

Because this event is about helping you leave with words, strategy, and confidence you can actually use to make 2026 your best year yet. 

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