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The Cyber Project Quote Check
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The Cyber Project
Quote Check.

Check your next cyber project quote against 5 pressure points before it goes out.

Most cyber founders don't undercharge because they're bad at pricing.

They undercharge because too much of the pricing logic still lives in their head. The client asks. The deadline is real. The scope is slightly unclear. And the founder makes the quote work.

That's not pricing. That's pressure with a number attached.

Use this before you send the next proposal. One live project, not your whole portfolio.

How each level works
Low
Included in the base quote. Standard delivery. No change needed.
Medium
Price needs protecting. Add tighter scope or clearer boundaries before sending.
High
Quote needs changing. Raise it, split it, start with a diagnostic, or pause it.
Questions answered
5 pressure points
1
Business risk
What is the client trying to protect?
Low
Defined task, clear outcome, low business exposure.
Medium
Supports compliance, client confidence, board reporting, or operational continuity.
High
Deadline pressure, regulatory risk, reputational exposure, or serious commercial consequence.
2
Delivery load
How much work will this actually create?
Low
Known process, clear inputs, familiar delivery path.
Medium
Some customisation, extra meetings, multiple stakeholders, or extra reporting.
High
Messy inputs, unclear ownership, multiple decision-makers, urgent turnaround, or likely rework.
3
Your judgement
How much of this depends on you personally?
Low
The team can deliver using an existing process without you.
Medium
The team can deliver, but you'll need to review, advise, or make a few calls.
High
The sale, scope, risk, client confidence or delivery quality still depends heavily on you.
4
Scope creep risk
How likely is this to expand?
Low
Clear boundaries, clear exclusions, clear client responsibilities.
Medium
Client likely to ask for extras, clarification, additional calls, or small changes.
High
Client doesn't yet understand what's included, excluded, or what decisions they need to make.
5
Asset value
Will this create something reusable for your business?
Low
One-off delivery. No reusable process, proof, template or repeatable offer asset.
Medium
You can reuse part of the process, reporting, proposal language, or delivery structure.
High
Could become a repeatable offer, case study, retained service, training asset, SOP, or proof point.
Your pricing decision

Answer all 5 pressure points above to see your result.

Mostly low
Keep the quote clean.

This is standard delivery. Use your normal price, protect the scope, and don't overcomplicate it.

The risk isn't the price. It's letting small extras creep in unnoticed.

Mostly medium
Protect the price.

This quote needs firmer boundaries before it goes out. Add clearer scope, defined exclusions, client responsibilities named explicitly, and a change request rule.

Don't send a quote that depends on everything going perfectly. That's where margin disappears.

Mostly high
Change the quote.

This isn't a simple project quote. Before it goes out, one of these needs to happen: raise the price, split the work into phases, add a paid diagnostic first, turn part of it into a retainer, or pause until the scope is clear.

A high-risk, high-judgement project priced like standard delivery turns you into the margin buffer.

Reply with your highest pressure point.

I'll tell you what I'd change in the quote before it goes out.

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