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Deirdre Martin: Authenticity in Action: Mastering Social Media as a Professional Service Provider

Authenticity in Action: Mastering Social Media as a Professional Service Provider




[0:00] Intro

[01:27] Why you shouldn’t always do things by the book 

[13:28] What happens when you focus on quality over quantity

[19:41] How to use DM's to build your audience

[21:59] Why you need to adapt based on your audience


Social media: The place where everyone longs to be heard.

But what really gets someone to resonate with you or your brand amongst a sea of sameness?

In Episode 39 of The Master Your Business Podcast we answer this very question. And guess what goes front and centre?? Not your shiny accolades or those perfect professional photos.

It’s authenticity.

Come along on a journey with me as I reveal five game-changing insights that go beyond traditional marketing tactics. Experience my transformation from a "faceless professional" to an approachable online presence, now sought out by followers. And explore the heart of social media, where authenticity fosters vibrant connections and learn how to help your digital presence bloom beyond expectation.

Tip 1: Share Your True Story

Authenticity is key to engaging on social media. It's not about perfection, but about showing the real you. Embrace candid moments, day-to-day life, and behind-the-scenes glimpses. By sharing both wins and challenges, you'll build a stronger connection with your audience based on your shared experiences.


Tip 2: Be Consistently You

Consistency isn’t just about how often you post; it's about staying true to your brand's style and tone. Whether you're a wellness guru or an accountant, sync your content with your brand's identity. Deliver insightful content, success stories, or quizzes, creating anticipation and leaving a lasting impression.


Tip 3: Engage With Purpose

Meaningful engagement goes beyond surface interactions. Provide genuine insights, ask thought-provoking questions, and show sincere interest in others' stories. Deepen connections and expand your reach within your community. Remember, it's about building relationships, not just gaining followers.


Tip 4: The Power Of Direct Messages

Direct messages (DMs) are a valuable tool when used authentically. Skip the generic messages
(listen to the episode and find out how this failed for me personally!) and initiate personal conversations. Reach out to those who resonate with your content, learn about their interests, and share valuable insights. Create genuine connections that could lead to meaningful interactions and lasting relationships.


Tip 5: Adapt To Thrive

Social media is always changing, so adapt your strategies based on feedback from your audience. Identify what resonates most—be it behind-the-scenes content or interactive polls—and refine your approach. Experiment with different types of posts and engagement techniques. Flexibility and responsiveness will help you fine-tune your social media presence for maximum impact.


To End:

So folks, these aren't just tasks to add to your to-do list, so you can check them off every time you create something. Why, because social media is more than a marketing tool.

These tips and social media are actually all about building a community and connecting with people. So you become more than just a service provider, you become a trusted voice in your field. I do hope that these insights and stories will help you become more effective and authentic in your social media journey.


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