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Building Credibility: How Your Book Boosts Your Brand with Susan Crossman

Building Credibility: How Your Book Boosts Your Brand with Susan Crossman


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[02:59] How Professional Service Providers Can Boost Their Brand Through Writing A Book

[10:10] Want To Write A Book? Here's Where To Begin

[22:37] How Not To Take Feedback To Heart

[30:32] Tips For Self-Publishing On Amazon


So, you've got something special to share with the world, huh?

It's not always easy figuring out how to unleash your brilliance in a book and make an impact. In episode 30 of The Master Your Business Podcast, we dig into the nitty-gritty of starting your writing journey. Trust me…… this is an absolute page-turner (or page-scroller as the case may be!).

I’m joined by the incredible Susan Crossman who's here to guide you on your journey from entrepreneur to author extraordinaire.

Susan works with coaches, thought leaders and innovators to write high-quality non-fiction books to help them share their message, enhance their credibility, and generate greater revenue through public speaking and other business initiatives. Writing a book is a great way to stand out from the competition and in this episode, you’ll get tips from an expert with decades of top-tier experience.

Below are Susan’s 5 secrets to extracting your value and sharing it with the world, all while keeping your sanity intact.  

Start with Why:

Before you dive headfirst into the writing and publishing jungle, you have to know why you're doing this. What's your big motivation? Are you in it for the money, to boost your business, to leave a legacy, or unleash a powerful message? Dig deep and figure out your purpose. This will be your north star through the whole writing process, trust me.


Exploring Publishing Models:

Traditional route:

Traditional publishing is where the big shots handle all the fancy stuff like production, distribution, and marketing. It's like having a personal entourage, but Susan says —it's a tough game to crack. Competition is fierce; it can take years to snag a sweet publishing contract.

Oh, and don't forget the gatekeepers, AKA, agents. They're like your VIP ticket to the publishing world. To get your name on a bestseller list, you first need to get your name on an agent's list!

Self-Publishing route:

If you're a go-getter who wants more control and speed, self-publishing might be the best route for you. You get to keep all the rights to your masterpiece and handle the publishing process.

Thanks to platforms like Amazon Kindle Direct Publishing (KDP), you can unleash your book worldwide faster than you can say "bestseller." But remember, self-promotion and marketing need to be high on your to-do list to make it a success.


Building Ancillary Revenue Streams:

Okay, listen up, aspiring authors! If you wanna bank some cash with your book, expand your thinking beyond book sales. Get creative, and cook up some juicy side projects that complement your writing.

Workbooks, online courses, speaking gigs, consulting services—these types of projects can be gold mines for your bank account. So don't put all your eggs in one basket, spread them out and watch those alternative revenue streams flow.


Take Action and Adapt:

Writing a book isn’t for the faint of heart. You have to bring your A-game and stay committed. Set some realistic goals and establish a writing routine that fits your schedule. Start by mapping out your book's structure and chapters. It'll keep you focused and organised.

In reality, it's not going to be rainbows and unicorns all the time. You'll face revisions, feedback, and change. Embrace the chaos, because that's where growth happens.


In Conclusion:

Congratulations, you're now armed with the knowledge to rock your writing journey. Whether you go for the traditional publishing route or embrace the freedom of self-publishing, remember that the power to make an impact lies within you.

Share your unique insights, unleash your brilliance, and leave your mark on the world. It will be a wild ride, but trust yourself, trust the process, and get ready for an extraordinary adventure as an author.

More from Susan Crossman:

Ever dreamed of writing a book in your area of expertise? Well, look no further than episode 30. It is all within reach. Listen to the full episode for more in-depth discussions and the rest of Susan’s great tips. 

Need help writing your book, be sure to check out the variety of services Susan offers.

For more from Susan, check out her website:

Important Links

Susan’s LinkedIn

Susan’s Books


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