Make Your Website a Success: Steer Clear of These 5 Common Mistakes
Your website is like your digital shopfront - it's often the first thing people see when trying to learn more about your business. And just as you would want to leave a good first impression with a potential client in person, you also want to leave a good impression online.
A well-designed website can help build trust with your target audience, establish your credibility, and ultimately drive conversions. However, many businesses make common website mistakes that can sabotage their online presence and turn off potential customers.
In this episode, I’ll discuss five website mistakes you can't afford to make and practical tips to avoid them. From unclear messaging to mobile optimisation, these mistakes can cost you potential customers and impact your bottom line.
Below are 5 common website errors you will definitely want to steer clear of:
Mistake #1: Lack Of Clear Messaging.
[04:00] A website with unclear messaging is like a story without a plot. Keep it simple and use the StoryBrand framework to create a clear, concise, and compelling message that speaks directly to your target audience, addresses their pain points, communicates your value proposition clearly, and highlights the benefits clients will get when they work with you.
Tip: Your messaging should be easy to understand, and people should be able to quickly understand what you do, how it will make their life better, and how they can work with you in just a matter of seconds.
Mistake #2: Overloading Your Website With Jargon And Buzzwords.
[05:30] Instead, use plain and simple language that your customers can understand. Remember that your website's primary goal is to effectively communicate your value proposition.
Tip: Focus on the customer's perspective and use simple, jargon-free language.
Mistake #3: Failing To Include Strong Calls-To-Action (CTAs).
[07:55] Your website should guide visitors to take specific actions, such as signing up for your newsletter, requesting a consultation, or making a purchase. To achieve this, include clear and persuasive CTAs throughout your site.
Tip: Be direct and tell people to book, buy, schedule a call, or whatever is relevant. Don’t dilute your calls to action with things like learn more or get started.
Mistake #4: Neglecting Mobile Optimisation.
[08:52] If your site isn't mobile-friendly, you risk losing potential customers. That means ensuring your site looks good on all types of devices and delivers a seamless user experience across all devices.
Tip: Check it out on different devices and browsers, and if parts of pages are missing or words flow over the edges, call up your web designer and get it sorted out. Your bank balance will thank you later.
Mistake #5: Ignoring The Power Of Testimonials And Social Proof.
[10:30] Incorporate reviews, case studies, and client logos into your site to showcase your expertise and the value you bring to your customers.
Tip: Where you can use video testimonials because people will believe what others say about you more than what you’ll say about yourself. Check out episode 19 to find out how you can get these testimonials from your clients.
This Website Strategy Will Improve Your Online Performance.
By avoiding these pitfalls and implementing the practical tips I've shared today, you'll be well on your way to crafting a website that effectively communicates your brand story and converts visitors into loyal customers.
I have a free StoryBrand Marketing Assessment that you are welcome to take. It produces a step-by-step plan to help you nail your messaging, website, sales funnels, and more. It will take 5-10 minutes to fill out all the details, but when you see the report, you know it will be well spent.
StoryBrand Marketing Assessment - It’s Free!